User Online Manager_Webshop Marketing Manager

Job Description

• Responsible for the development and implementation of the D2C  marketing strategy for Asia Pacific and Africa  incl. guardrails and in line with PT's marketing guidelines for PRO & DIY
• Lead, develop, and evolve the  D2C marketing strategy and supporting material  (e.g., toolkits, briefs, and messaging frameworks)
• Responsible for all  Launch and Product related activities  and creates specific promotions, SKUs and offerings for Users
• Ownership of Value Propositions  of the D2C Channels, including continuous research of User Needs and Competitor VPs
• Develop, monitor and act upon KPIs for the regional D2C marketing teams to support effective execution of marketing strategies
• Create Paid Media and Advertising Strategy to continuously improve customer engagement, and to drive traffic and conversion to the D2C stores
• Act as a business partner for the D2C analytics team by supporting and initiating marketing analyses
• Ensure that all regional D2C marketing communications are in line with BU-owned brand guidelines and global D2C marketing guidelines
• Track and analyze user behavior over the customer life cycle
• Manages post-purchase-experience improvements and is responsible for 1to1 / CRM communication via all common communication channels in line with defined BU responsibility split and user data ownership

Qualifications

Additional Information

Skills Required

Branding, Seo