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Marketing Campaign Manager

Marketing Campaign Manager

ConfidentialThane, India
7 days ago
Job description

We're looking for a Campaign & Retention Manager to join our growth team and play a pivotal role in shaping the customer journey for one of the fastest-growing healthtech brands.

About the Role

As a key member of the marketing team, you'll lead the design and execution of targeted lifecycle campaigns across email, SMS, push, WhatsApp, and in-app channels focused on improving engagement, retention, and repeat purchases. Your insights will power smarter segmentation, meaningful personalization, and stronger long-term customer relationships.

What You&aposll Be Doing

  • Build and execute end-to-end CRM campaigns across all lifecycle stages
  • Drive retention, repeat purchases, and loyalty through targeted communications
  • Set up automated journeys (cart abandonment, inactivity triggers, reorder reminders, etc.) using tools like Clevertap, Netcore, MoEngage, or WebEngage
  • Analyze campaign performance and translate insights into actionable strategies
  • Partner cross-functionally with product, design, analytics, and tech teams
  • Lead retention-focused initiatives including cohort strategies , churn prevention , and loyalty programs

What We&aposre Looking For

  • 5+ years in lifecycle / CRM / retention marketing, ideally in a D2C or e-commerce environment
  • Prior experience in healthtech , e-pharmacy , or consumer internet sectors is a plus
  • Strong understanding of CRM automation, customer segmentation, and performance metrics
  • Hands-on expertise with marketing automation tools (e.g., Clevertap, Netcore, etc.)
  • Data-driven, analytical mindset with the ability to translate insights into action
  • Excellent cross-functional communication and project leadership skills
  • Key KPIs You&aposll Drive

  • Customer Retention & Repeat Purchase Rates
  • Growth in LTV and LTV : CAC ratio
  • Open rates, CTRs, and Conversion metrics from campaigns
  • Loyalty and referral program adoption
  • Reduction in churn
  • If you&aposre excited about building customer-first growth strategies in a high-impact, mission-driven domain, we'd love to connect.

    Let's build something meaningful in healthcare together.

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    Skills Required

    Customer Segmentation, performance metrics

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    Campaign Manager • Thane, India

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