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Mosaic Wellness - Influencer Marketing Manager

Mosaic Wellness - Influencer Marketing Manager

Mosaic WellnessThane, India
18 days ago
Job description

About Us :

  • Mosaic Wellness is building digital first, health brands for elective health concerns.
  • Man Matters, is a digital elective health platform for men, helping 2.
  • 5M+ men every year diagnose and solve for their hair loss, beard growth, fitness and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.
  • Be Body Wise, is an online women's elective health platform, serving 4M+ women every year by providing personalized solutions and doctor consults across concerns for hair health, body care, Sleep and nutrition.
  • Little Joys, is an online health platform for kids, helping 2M+ parents every year solve for their child's physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health with access to expert doctors and nutritionists.

About the Role :

  • We are looking for a Senior Manager - Influencer Marketing (Fitness) to lead and scale our fitness influencer partnerships.
  • This role is ideal for someone with a deep understanding of the fitness creator ecosystem.
  • You will be responsible for developing high-impact collaborations that drive brand awareness, credibility, and conversions within the fitness community.
  • This role requires a mix of creativity, leadership, and analytical thinking to build impactful partnerships and ensure the success of our influencer initiatives.

    • Key Responsibilities :

  • Influencer Strategy & Leadership.
  • Develop and execute a robust influencer marketing strategy aligned with brand goals, ensuring strong ROI and business impact.
  • Build a roadmap for scaling influencer collaborations.
  • Lead and mentor a team of influencer marketing executives, fostering a high-performance culture.
  • Influencer Relationship Management.
  • Identify and onboard high-impact influencers, content creators, and key opinion leaders (KOLs) to drive brand advocacy.
  • Cultivate long-term partnerships with influencers, ensuring authenticity and sustained engagement.
  • Oversee contract negotiations, deliverable agreements, and compliance with brand Guidelines.

    • Campaign Planning & Execution :

  • Own the end-to-end execution of influencer-driven campaigns, from ideation to launch.
  • Work closely with category and brand teams to develop compelling campaign narratives.
  • Oversee product seeding initiatives to maximize visibility and trial among Influencers.

    • Performance Analytics & Optimization :

  • Set KPIs for influencer collaborations, tracking performance metrics like reach, engagement, conversions, and ROI.
  • Leverage insights and data to optimize future campaigns, ensuring continuous improvement.
  • Present performance reports and actionable recommendations to senior leadership.

    • Industry Trends & Innovation :

  • Stay ahead of emerging social media trends, influencer marketing innovations, and competitor strategies.
  • Experiment with new platforms, content formats, and influencer categories to enhance brand impact.

    • Budget & Compliance Management :

  • Manage the influencer marketing budget, ensuring cost-effective partnerships and strong returns.
  • Ensure compliance with legal and regulatory guidelines.

    • What You'll Bring :

  • 2-8 years of experience in influencer marketing, with at least 2 years in a leadership role.
  • Strong network and relationships within the fitness creator ecosystem.
  • Proven ability to manage large-scale influencer campaigns with a data-driven approach.
  • Exceptional negotiation, communication, and stakeholder management skills.
  • Experience with influencer marketing tools and platforms.
  • Ability to work in a fast-paced, high-growth D2C environment.

    • (ref : iimjobs.com)

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