Marketing Operation Leader

Job description

Summary

Great companies need great teams to propel their operations. Join the group that solves business challenges and enhances the way we work and grow. Working at Gainwell carries its rewards. Youll have an incredible opportunity to grow your career in a company that values your contributions and puts a premium on work flexibility, learning, and career development.

The  Marketing Operations Leader  manages our marketing technology stack, ensures seamless execution of campaign plans, tracks and reports on campaign performance, and leads a team of operations, graphic design , web design, and content creation resources. This role will implement and optimize digital marketing campaigns, manage marketing operations platforms, and overseeing the operational efficiency of all marketing campaigns targeting state agencies and public health sectors. The successful candidate will ensure that our marketing tools, data, people and processes are aligned to drive growth and customer engagement across our key accounts.

Your role in our mission

• Marketing Technology Stack Management : Oversee the marketing tech stack (e.g., account-based marketing (ABM), marketing automation tools, analytics platforms), ensuring tools are fully integrated and optimized for efficient campaign execution.
• Campaign Execution : Work closely with the US Field Marketing & ABM Strategy Managers to implement digital marketing campaigns across email, web, social, and other digital channels, ensuring timely and precise execution.
• Data and Process Optimization : Manage data integrity within marketing systems, creating and optimizing workflows, lead routing, and segmentation to improve targeting and personalization.
• Performance Tracking & Reporting : Monitor the performance of marketing campaigns using analytics tools and dashboards, providing insights to internal stakeholders on effectiveness, ROI, and areas for improvement.
• Automation and Scalability : Develop automated marketing workflows to scale personalized campaigns for different state accounts while maintaining operational efficiency.
• Creative Team Leadership : Build and lead a team of graphic design, content creation, and web development professionals to deliver high-quality assets that support campaign objectives.
• Building and Leading a Creative Team : Build and lead a team of graphic design, content creation, and web development professionals, ensuring that creative outputs align with campaign strategies and organizational goals.
• Cross-Functional Collaboration : Partner with marketing, sales, and IT teams to ensure alignment on technology usage, data integration, and reporting requirements.
• Budget Oversight : Manage the budget for digital marketing tools and platforms, ensuring cost-effective solutions that support campaign goals.
• Compliance and Governance :  Ensure marketing operations comply with relevant regulations, particularly around data privacy and security, in public sector marketing initiatives.

What we're looking for

Skills Required

Marketo, Hubspot, Digital Marketing