Role Overview :
We are looking to recruit a dynamic and highly ethical Sales Executive to help increase patient footfall through a focused doctor referral strategy. The role involves building trust-based relationships with diabetologists, endocrinologists, and general practitioners across Chennai and positioning our hospital as a referral center for advanced diabetes and diabetic foot care.
We are not looking to compete with or poach patients from referring doctors-instead, we act as a specialty referral partner with full respect for the ongoing care relationship between doctor and patient.
Key Responsibilities :
- Identify, visit, and build long-term relationships with key referring doctors in Chennai (mainly diabetologists, GPs, endocrinologists).
- Clearly communicate the hospital's referral model-where the primary physician remains in charge-and build confidence in this approach.
- Maintain a strong ethical and diplomatic approach in all communications and interactions.
- Actively highlight MV's specialized expertise in diabetic foot care, including advanced wound healing techniques, an in-house multidisciplinary foot care team, and access to patented diabetic footwear solutions.
- Educate referring doctors about how MV can serve as a center of excellence for diabetic foot complications, thereby offering their patients highly specialized care while maintaining their primary treatment relationship.
- Provide regular updates and feedback to the CEO's office regarding market responses, doctor concerns, and referral trends.
- Collaborate with the hospital's operations and marketing team to develop high-quality outreach material (e.g., brochures, videos, case studies).
- Maintain detailed logs of doctor visits and follow-ups; track and report referrals received.
- Build trust by ensuring timely follow-up with referred patients and feedback loops to the referring doctors.
Candidate Profile :
Required Experience :
2-4 years in pharmaceutical sales, hospital marketing, or healthcare business development.Essential Traits & Skills :
Exceptional communication and presentation skillsHigh level of diplomacy, professionalism, and persistenceStrong understanding of patient and doctor dynamicsComfortable with fieldwork and frequent travel within ChennaiHighly ethical approach to referral-based sellingQualifications : Graduate in Life Sciences, Pharmacy, Healthcare Management, or related fields preferred
Travel Reimbursement
Work Schedule
Full-time (Monday to Saturday)
Field visits based on schedule and territory requirements
Weekly in-person or virtual review with CEO / assigned representative
(ref : iimjobs.com)