Collegedunia.com - Senior Manager - CPL - AdTech

Business Development & Sales Strategy

• Drive end-to-end business development activities focused on US clients within the CPL (Cost Per Lead) domain.
• Develop and implement sales strategies to achieve revenue targets and expand the client base.
• Identify, qualify, and engage with potential clients, ensuring a strong pipeline of opportunities.

Client Acquisition & Relationship Management

• Prospect, pitch, and convert new clients from the US market, focusing exclusively on CPL campaigns.
• Build long-term relationships with decision-makers, agencies, and advertisers to ensure repeat

business.

• Conduct regular check-ins, performance reviews, and business updates with clients.

Campaign Management & Coordination

• Collaborate with internal teams (operations, delivery, and marketing) to set up and optimize CPL campaigns.
• Ensure campaigns meet client expectations in terms of quality, volume, and ROI.
• Monitor campaign performance, troubleshoot issues, and suggest improvements for scaling.

Market Research & Competitor Analysis

• Stay updated with industry trends, US lead generation practices, and competitor activities in the CPL space.
• Provide insights to refine offerings, pricing strategies, and positioning.

Revenue Growth & Performance Tracking

• Meet and exceed monthly / quarterly / annual sales targets.
• Track key metrics such as lead quality, CPL rates, conversion ratios, and client retention.
• Prepare and present regular business reports to management.

Team Collaboration & Mentorship (if applicable)

• Guide and support junior BD executives in client outreach and deal closures.
• Share best practices for US sales and CPL-specific client management.

Key Requirements

• The candidate must have prior exposure to performance marketing / lead generation partnerships, specifically within the CPL (Cost Per Lead) model.
• Proven experience in business development, client acquisition, and account management in the US market.
• Strong understanding of performance marketing metrics (CPL, CPA, ROI, conversion rates, etc.
• Excellent track record in closing deals, negotiating contracts, and scaling client partnerships.
• Ability to prospect, pitch, and convert new business opportunities in the digital advertising / lead generation ecosystem.
• Hands-on experience in campaign coordination, delivery monitoring, and troubleshooting for CPL campaigns

(ref : iimjobs.com)