Mantras2success Consultants is seeking a sharp, business-savvy, and execution-oriented Business Manager to lead and scale our client's International Market operations, with a specific focus on the USA and Middle East . The ideal candidate will have hands-on experience managing eCommerce businesses (D2C & marketplaces) in the beauty / personal care category , coupled with a deep understanding of consumer behavior, the digital ecosystem, and brand building.
Key Responsibilities
Business Ownership :
- Own the P&L for the USA / Middle East market , encompassing revenue, margins, and growth targets.
- Develop and execute the go-to-market strategy specifically tailored for the respective consumer demographics.
eCommerce & Marketplace Management :
Manage and grow D2C channels (Shopify / Brand Website) , online marketplaces, and overall GTM for respective geographies.Ensure seamless cataloging, pricing, listing optimization, and SEO performance .Marketing & Growth :
Partner with performance marketing teams to plan and execute impactful campaigns on Meta, Google, TikTok , etc.Drive influencer and affiliate collaborations specifically targeted at respective demographics.Leverage CRM, retargeting, and loyalty programs to significantly improve repeat purchases.Cross-functional Collaboration :
Work closely with Product, Operations, Design, and Customer Service teams to localize offerings and enhance the customer experience .Coordinate with logistics & 3PL partners for smooth international fulfillment .Consumer Insights & Trends :
Monitor the competitive landscape, consumer preferences, and category trends.Utilize data and insights to improve product-market fit and campaign effectiveness.Compliance & Regulatory :
Ensure product, packaging, and marketing claims fully comply with FDA & US regulatory standards .Work with legal consultants for trademark / IP / labeling guidelines.Experienced in launching new brands across international markets, including the USA and Middle East.Proficient in end-to-end brand rollout—from market research and positioning to sourcing, procurement, and execution.Strong cross-functional collaboration with supply chain, marketing, and vendor partners to ensure timely go-to-market delivery.Adept at navigating regional compliance and operational challenges to establish an impactful brand presence.Must-Have Skills & Experience
5-8 years of experience in managing international D2C businesses, with 2-3+ years focused on the USA market .Experience in color cosmetics, skincare, or personal care categories is essential .Strong analytical and commercial acumen with a growth mindset .Proficiency in eCommerce tools (Shopify, Amazon Seller Central, GA4, Klaviyo, etc.) .Understanding of cross-border logistics, customs, and local fulfillment models .Ability to think both strategically and execute hands-on.Nice-to-Have
Exposure to brand collaborations or partnerships with U.S.-based influencers or retailers.Experience with subscription or bundle-based D2C models.Knowledge of U.S. beauty regulations and compliance standards.Skills Required
business owner planning , ecommerce consulting, Campaign Planning, Logistics Planning, Growth Planning, Crm Sales