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Business Manager – International Market

Business Manager – International Market

ConfidentialAhmedabad
30+ days ago
Job description

Mantras2success Consultants is seeking a sharp, business-savvy, and execution-oriented Business Manager to lead and scale our client's International Market operations, with a specific focus on the USA and Middle East . The ideal candidate will have hands-on experience managing eCommerce businesses (D2C & marketplaces) in the beauty / personal care category , coupled with a deep understanding of consumer behavior, the digital ecosystem, and brand building.

Key Responsibilities

Business Ownership :

  • Own the P&L for the USA / Middle East market , encompassing revenue, margins, and growth targets.
  • Develop and execute the go-to-market strategy specifically tailored for the respective consumer demographics.

eCommerce & Marketplace Management :

  • Manage and grow D2C channels (Shopify / Brand Website) , online marketplaces, and overall GTM for respective geographies.
  • Ensure seamless cataloging, pricing, listing optimization, and SEO performance .
  • Marketing & Growth :

  • Partner with performance marketing teams to plan and execute impactful campaigns on Meta, Google, TikTok , etc.
  • Drive influencer and affiliate collaborations specifically targeted at respective demographics.
  • Leverage CRM, retargeting, and loyalty programs to significantly improve repeat purchases.
  • Cross-functional Collaboration :

  • Work closely with Product, Operations, Design, and Customer Service teams to localize offerings and enhance the customer experience .
  • Coordinate with logistics & 3PL partners for smooth international fulfillment .
  • Consumer Insights & Trends :

  • Monitor the competitive landscape, consumer preferences, and category trends.
  • Utilize data and insights to improve product-market fit and campaign effectiveness.
  • Compliance & Regulatory :

  • Ensure product, packaging, and marketing claims fully comply with FDA & US regulatory standards .
  • Work with legal consultants for trademark / IP / labeling guidelines.
  • Experienced in launching new brands across international markets, including the USA and Middle East.
  • Proficient in end-to-end brand rollout—from market research and positioning to sourcing, procurement, and execution.
  • Strong cross-functional collaboration with supply chain, marketing, and vendor partners to ensure timely go-to-market delivery.
  • Adept at navigating regional compliance and operational challenges to establish an impactful brand presence.
  • Must-Have Skills & Experience

  • 5-8 years of experience in managing international D2C businesses, with 2-3+ years focused on the USA market .
  • Experience in color cosmetics, skincare, or personal care categories is essential .
  • Strong analytical and commercial acumen with a growth mindset .
  • Proficiency in eCommerce tools (Shopify, Amazon Seller Central, GA4, Klaviyo, etc.) .
  • Understanding of cross-border logistics, customs, and local fulfillment models .
  • Ability to think both strategically and execute hands-on.
  • Nice-to-Have

  • Exposure to brand collaborations or partnerships with U.S.-based influencers or retailers.
  • Experience with subscription or bundle-based D2C models.
  • Knowledge of U.S. beauty regulations and compliance standards.
  • Skills Required

    business owner planning , ecommerce consulting, Campaign Planning, Logistics Planning, Growth Planning, Crm Sales

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