Channel Marketing Program Manager

Job Overview :

The Channel Enablement Manager is responsible for empowering and supporting indirect sales

channels—such as resellers, distributors, and strategic partners—by developing and delivering

training, tools, and resources that drive partner success and revenue growth.

Responsibilities :

• Strategic Enablement Planning :

Design and implement global channel enablement strategies aligned with business goals and

partner needs.

Lead a team of enablement specialists and collaborate with regional channel managers to

scale programs effectively.

Oversee onboarding, training, certification, and continuous development programs for

partners across all tiers.

Develop and manage a comprehensive content roadmap including sales playbooks,

competitive battle cards, product guides, and training modules.

Optimize the use of enablement platforms (e.g., LMS, PRM, CMS) to deliver scalable and

measurable programs.

Define KPIs and use data-driven insights to refine enablement strategies and demonstrate

ROI.

Work closely with Sales, Marketing, Product, and Customer Success teams to align messaging

and ensure consistency across partner touchpoints.

Spearhead partner summits, webinars, and virtual training events to foster engagement and

knowledge sharing.

Requirements and Qualifications :

a B2B environment

platforms

Professional) preferred