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Senior Manager - Channel Marketing - BFSI

Senior Manager - Channel Marketing - BFSI

SkillventoryGurgaon, India
9 days ago
Job description

Description : Skillventory is mandated to hire a dynamic professional for a Trade Marketing / Channel Marketing Manager role with a Leading Insurance Company.

Job Title : Deputy Manager / Manager - Trade Marketing / Channel Marketing

Location : Gurgaon

Experience : 3+ Years

Budget : 1017 LPA

Primary Role The Channel Marketing Manager will be responsible for conceptualizing and executing marketing initiatives that directly enable sales and distribution teams across business channels.

  • Offline Marketing, BTL activities The role demands strong execution capability, creative development oversight, and cross-functional coordination to deliver impactful campaigns and marketing collaterals while ensuring full compliance with IRDAI regulations.

Key Roles & Enablement Campaigns :

  • Design and implement campaigns to enhance sales productivity and improve advisor / banker engagement across distribution channels.
  • Regulatory Filings (IRDAI) :

  • Manage marketing communication approvals, coordinate filings, and ensure all collaterals and campaigns adhere to IRDAI guidelines.
  • Creative Development & BAU Marketing Support :

  • Lead the creation of marketing collaterals, sales aids, digital assets, and other materials supporting business-as-usual requirements.
  • Agency & Vendor Management :

  • Manage creative agencies, production vendors, and ensure timely, cost-effective, and high-quality output.
  • Stakeholder Management :

  • Collaborate with Sales, Product, Compliance, and Operations teams to align marketing efforts with business priorities and growth plans.
  • Campaign Execution & Performance Tracking :

  • Deliver campaigns with measurable outcomes, ensuring timely execution and effective reporting of marketing impact.
  • Key Skills & Competencies :

  • Strong experience in channel marketing, trade marketing, or sales enablement in BFSI / Insurance sector.
  • Hands-on experience in creative briefing, collateral development, and agency coordination.
  • Understanding of IRDAI regulatory requirements for marketing communication.
  • Excellent project management and stakeholder management skills.
  • Attention to detail, strong follow-through, and ability to manage multiple deliverables under tight timelines.
  • Educational Bachelors degree in Marketing, Business Administration, or a related field (mandatory).

  • MBA preferred.
  • Ideal Background :

  • Candidates from Life Insurance, General Insurance, or BFSI organizations with prior experience in distribution / channel marketing.
  • Exposure to bancassurance, agency, or partner marketing preferred.
  • Apply Now : Ravi Kumar Sharma

  • 91 7489933146 (WhatsApp)
  • (ref : iimjobs.com)

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    Senior Marketing Manager • Gurgaon, India

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