Description : Skillventory is mandated to hire a dynamic professional for a Trade Marketing / Channel Marketing Manager role with a Leading Insurance Company.
Job Title : Deputy Manager / Manager - Trade Marketing / Channel Marketing
Location : Gurgaon
Experience : 3+ Years
Budget : 1017 LPA
Primary Role The Channel Marketing Manager will be responsible for conceptualizing and executing marketing initiatives that directly enable sales and distribution teams across business channels.
- Offline Marketing, BTL activities The role demands strong execution capability, creative development oversight, and cross-functional coordination to deliver impactful campaigns and marketing collaterals while ensuring full compliance with IRDAI regulations.
Key Roles & Enablement Campaigns :
Design and implement campaigns to enhance sales productivity and improve advisor / banker engagement across distribution channels.Regulatory Filings (IRDAI) :
Manage marketing communication approvals, coordinate filings, and ensure all collaterals and campaigns adhere to IRDAI guidelines.Creative Development & BAU Marketing Support :
Lead the creation of marketing collaterals, sales aids, digital assets, and other materials supporting business-as-usual requirements.Agency & Vendor Management :
Manage creative agencies, production vendors, and ensure timely, cost-effective, and high-quality output.Stakeholder Management :
Collaborate with Sales, Product, Compliance, and Operations teams to align marketing efforts with business priorities and growth plans.Campaign Execution & Performance Tracking :
Deliver campaigns with measurable outcomes, ensuring timely execution and effective reporting of marketing impact.Key Skills & Competencies :
Strong experience in channel marketing, trade marketing, or sales enablement in BFSI / Insurance sector.Hands-on experience in creative briefing, collateral development, and agency coordination.Understanding of IRDAI regulatory requirements for marketing communication.Excellent project management and stakeholder management skills.Attention to detail, strong follow-through, and ability to manage multiple deliverables under tight timelines.Educational Bachelors degree in Marketing, Business Administration, or a related field (mandatory).
MBA preferred.Ideal Background :
Candidates from Life Insurance, General Insurance, or BFSI organizations with prior experience in distribution / channel marketing.Exposure to bancassurance, agency, or partner marketing preferred.Apply Now : Ravi Kumar Sharma
91 7489933146 (WhatsApp)(ref : iimjobs.com)