Senior Program Marketing Manager

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For Company details, visit our website :

www.webmd.com /

www.internetbrands.com

Education : Any Graduate

Experience : 5+ years

Work Timings : 4PM to 1AM IST

Role and Responsibilities :

Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs

Review and approve all marketing materials, including copy and creative, in development

Ensure best practices are followed

Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables

Analyze traffic of all programs and provide strategic analysis of campaigns / creative units

Interface directly with sales and internal teams on specific program performance

Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaigns

5+ years of combined experience in any of the following : digital marketing-related field, i.e. digital agency, digital analytics, experience in digital marketing,

Excellent verbal and written communication skills, fundamental presentation skills, and strong attention to detail

Strong analytical skills with the ability to complete complex calculations and forecast program delivery

Exceptional organizational, project management, and relationship-building skills

Advanced MS Excel skills and analytics skills

Meticulous, proactive, solution-oriented, accountable, and result-driven

Knowledge of Google Analytics / Adobe Analytics (Omniture), Salesforce, Workfront, Sharepoint, Microsoft Suite, particularly MS Excel, Tableau

Ability to work independently in a fast-paced environment while adapting to the needs of the business

Pharmaceutical marketing experience a plus