Channel Marketing Manager

Job Description

We are seeking an experienced Partner Marketing Manager to drive high-impact, joint marketing initiatives with our strategic partners — Databricks, Snowflake, Google Cloud, and Microsoft Azure . You’ll own end-to-end partner marketing plans that increase brand visibility, accelerate pipeline, and drive revenue growth across Cloud, Data & Analytics, AI / ML, and Generative AI solution areas.

This is a global role requiring strong collaboration across internal stakeholders, partner teams, and regional field marketing leads to deliver campaigns that resonate in US, EMEA, and the APJ . You should be excited about working in a fast-paced, collaborative environment, and comfortable with flexible hours to align with global teams.

Role Exposure : Global (Preferred working flexibility across APJ, EMEA, and US markets)

Job Type : Full-Time

Experience : 7+ years in B2B IT business, with minimum 3 years in partner marketing

Reports To : Head of Partner Marketing / Marketing Director

Roles & Responsibilities

Key Responsibilities

• Develop and execute integrated partner marketing plans aligned to joint business goals related to demand generation and pipeline influence with Databricks, Snowflake, Google Cloud, and Microsoft Azure.
• Build and manage joint go-to-market (GTM) initiatives including solution messaging, campaign assets, landing pages, case studies, sales plays, and enablement collateral.
• Partner closely with sales, alliances, product marketing, and field marketing teams to drive awareness, demand generation, and pipeline acceleration.
• Plan and execute joint events , webinars, roundtables, digital campaigns, and thought leadership content to engage target audiences.
• Manage co-branded marketing activities, partner MDF (Market Development Funds), and report on ROI and key metrics.
• Cultivate and maintain strong relationships with partner marketing counterparts to unlock new co-marketing opportunities and amplify joint wins.
• Ensure partner branding and messaging guidelines are met across all touchpoints.
• Monitor market trends and competitor activities to help shape differentiated messaging and positioning.
• Collaborate with analysts, PR, and social teams to maximize partner-related announcements, awards, and press releases.

Key Requirements