Abbott - Digital / Omnichannel Marketing Specialist - Integrated Marketing

Job Title : Digital / Omnichannel Marketing Specialist - Integrated Marketing

Reports to : Head of Digital, Integrated Marketing

About the Role : Were seeking a digitally-savvy, future-forward Digital / Omnichannel Marketing Specialist to join our Digital, Integrated Marketing Team - a central hub of innovation and strategy within EPD.

In this role, youll be at the forefront of the evolving marketing landscape, gaining a diverse toolkit of high-demand digital skills that every marketer dreams of today.

You wont just be managing campaigns - youll be learning how to master them across every screen, device, and platform.

Think of this as your launchpad to becoming a modern, well-rounded marketer - steeped in insights, powered by data, and fluent in the language of digital marketing.

Shape the Future of Digital at Abbo

Were looking for a digital-first strategist to elevate how our brands connect, convert, and grow.

If you thrive at the intersection of insights, innovation, and execution, this is your chance to make an impact.

Key Responsibilities :

A) Media Campaign Development, Tracking and Delivery :

Develop, execute, and optimize omni-channel campaigns (search, social, programmatic, influencer, e-detailing, mobile, email) tailored to varied healthcare audiences

• Leverage first- and third-party data to craft highly personalized messaging and user experiences
• Partner cross-functionally with insights, medical, legal, compliance, data privacy, public affairs and IT to deliver integrated strategies
• Monitor and analyze KPIs to deliver actionable performance insights
• Champion platform experimentation, pilot new tools

B) Digital Insights & Strategy :

C) Digital Enablement, Innovation & Capability Building :

Empower brand teams through hands-on digital upskilling.

Opportunities to Learn & Grow : This role is as much about learning as it is about leading.

Key Responsibilities

What kind of person do we need?

Were looking for a strong collaborator and communicator who can build trust across teams and influence without authority and passion to learn and master new-age marketing skills and deploy them on a daily basis.

You are networking-oriented and can influence others within a fact and figures-driven organization.

The ideal candidate brings emotional intelligence, strategic storytelling, and the ability to simplify complex ideas for diverse stakeholders.

You should be comfortable navigating ambiguity, pitching bold ideas backed by data, and co-creating solutions with cross-functional partners.

A curious mindset, agility under pressure, and a natural ability to foster long-term relationships will set you apart in this role.

Furthermore, you have a great passion for improving the quality of life for people and helping them live their lives to the fullest

(ref : iimjobs.com)