Marketing Excellence Specialist

Role Summary

The Marketing Excellence Specialist will be a key member of the Marketing Excellence team, supporting the execution and management of marketing campaigns, maintaining marketing assets, and coordinating efforts with external agencies. This role requires close collaboration with regional and local cross-functional teams and internal stakeholders to ensure smooth campaign delivery and efficient marketing operations supporting professional marketing plans.

Key Responsibilities

Campaign Management and Operations

• Assist in planning and executing integrated marketing campaigns across multiple channels to support business goals and generate leads in APAC markets.
• Support event recruitment and engagement efforts, coordinating with internal and external stakeholders and agencies on event communications and content for social media amplification.
• Help execute digital marketing campaigns including SEO / SEM, social media, email marketing, display ads, and website content updates.
• Maintain and update digital marketing assets such as emails, social media content, websites, and manage the marketing asset library.
• Serve as administrator for marketing automation tools, managing databases, campaign tracking, dashboards, and workflows.

Marketing Analytics and Performance Tracking

Liaison and Coordination

Marketing Assets Management

Agency Liaison and Vendor Management

Administration and Budget Management

Qualifications and Skills

Skills Required

Marketing, Campaign Management, Project Management, Performance Tracking, Marketing Operations, Marketing Analytics