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LetsBeco - Senior Influencer Marketing Specialist

BecoMumbai, India

30+ days ago

Job description

Job Title : Senior Influencer Marketing Specialist

Experience : 2+ Years in Influencer Marketing

About Beco :

At Beco, we create everyday home and kitchen products using natural ingredients and sustainable alternatives.
Our mission is simple : better products for you, without harming the environment.

About the Role :

We are seeking a Senior Influencer Marketing Specialist to lead and scale our influencer collaborations.

This role demands strong ownership in planning, executing, and optimizing influencer-driven campaigns that amplify Beco's sustainability-driven mission.

You'll be responsible for end-to-end influencer partnerships-from sourcing and negotiation to performance measurement-while building long-term relationships that drive brand visibility and conversions.

Key Responsibilities :

Strategy & Planning :

Design and execute influencer marketing campaigns aligned with brand goals and sustainability ethos.

Develop influencer category mix (macro, micro, nano) based on campaign objectives and ROI targets.

Influencer Management :

Identify, evaluate, and onboard relevant influencers across Instagram, YouTube, LinkedIn, and emerging platforms.

Negotiate deliverables, contracts, and budgets while ensuring brand consistency and compliance.

Conduct briefing sessions, oversee content approvals, and ensure timely campaign delivery.

Performance & Analytics :

Track and analyze campaign metrics such as reach, engagement, CTR, conversions, and ROI.

Use tools like Instagram Insights, HypeAuditor, Upfluence, or CreatorIQ for influencer vetting and performance monitoring.

Provide data-driven reports and recommendations for continuous optimization.

Collaboration & Relationship Building :

Work closely with brand, content, and social media teams to integrate influencer campaigns into overall marketing strategy.

Build and nurture long-term relationships with key influencers, positioning them as brand advocates.

Requirements :

2-4 years of hands-on experience in influencer marketing (agency or D2C / consumer brand preferred).

Strong understanding of social media ecosystems, influencer tiers, and digital trends.

Proven ability to negotiate contracts, manage budgets, and deliver ROI-driven campaigns.

Familiarity with analytics & influencer marketing tools (HypeAuditor, Upfluence, CreatorIQ).

Excellent communication, project management, and multitasking skills.

Passion for sustainability and purpose-driven brands is a strong plus

(ref : iimjobs.com)

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Influencer Marketing • Mumbai, India

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