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Vashi Integrated - Digital Marketing Specialist

Vashi Integrated - Digital Marketing Specialist

Vashi IntegratedMumbai, India
4 days ago
Job description

Digital Campaigns & Lead Generation

  • Plan and execute performance-driven B2B campaigns over Google Ads, LinkedIn, Facebook, Instagram, and relevant industry platforms for the SMB and SMC segment.
  • Shadow on Account-Based Marketing (ABM) initiatives targeting strategic enterprises; drive campaign orchestration and reporting.
  • Optimize digital campaigns for MQL generation, measuring CPL, conversion rate, and ROI; collaborate on audience strategy and creative testing.
  • A / B test creatives, CTAs, landing pages; manage end-to-end ad operations.

Lead Management & CRM Administration

  • Own CRM workflows for lead capture, validation, categorization, assignment, and reporting (HubSpot preferred).
  • Track funnel KPIs (MQL / SQL / Conversion rates); develop dashboards; present campaign analytics to leadership.
  • Validate and tag leads; serve as CRM admin for lead hygiene and process optimization.

    • Social Media & Content Promotion

  • Manage B2B social profiles (LinkedIn, Facebook, Instagram, etc.) and maintain an aligned content calendar.
  • Promote blogs, webinars, case studies, and events; monitor engagement metrics and iterate strategy per insights.
  • Release, repurpose, and optimize social content for maximum reach and audience engagement.

    • Website & Landing Page Management

  • Oversee CMS-driven website and landing page updates (WordPress); ensure mobile optimization and SEO hygiene.
  • Track web analytics (with Google Analytics); build, launch, and measure campaign-specific landing pages.
  • Partner with design / content teams to optimize UI / UX, conversion flows, and tagging.

    • SEO & Performance Optimization

  • Conduct keyword, backlink, and competitor research; implement on-page / off-page SEO.
  • Use SEMrush, Ahrefs, and Search Console to validate organic performance.
  • Collaborate to publish blogs, use cases, and service pages for targeted search visibility

    • (ref : iimjobs.com)

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    Digital Marketing Specialist • Mumbai, India