Velotio - Product Manager - Payments

Job Title : Product Marketing Manager

Onsite working : Mumbai

EC-Council (www.eccouncil.org) is the world's largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 380,000 information security professionals globally that have influenced the cyber security mindset of countless organizations Overview :

• We are looking for a Product Marketing Manager to lead some of our Key Training / Certification Program Verticals, via B2C, B2B and Channel marketing activities.
• You'll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you be a creative and quantitative thinker.
• You should be familiar with various product marketing techniques, especially Digital, covering SEO, SEM etc email campaigns, events, webinars, conferences, partnering with Associations, Advocacy Bodies and influencers besides crafting and executing GTM & pricing strategies.
• Your goal will be to develop and implement the most profitable plans to position and promote our products while focusing on one of the Key Kpis of Leads, Revenue and Keyword Positions.
• You play the role of an end-to-end Product owner from launch, leads to Be the end-to-end Product owner of Products running in 140+ countries while working with teams spread globally
• Be proficient at running Digital and Content Marketing Campaigns to ensure online dominance
• Translate technical details into benefits for the user
• Follow and analyze market trends to position & price products
• Develop product marketing strategies (pricing, advertising, product launching)
• Owning the responsibility of producing content such as white papers, videos, website copies, blogs, ad copies, product PMS & brochures
• Craft selling and branding messages across marketing channels : Landing pages, Socials, Channel Partners
• Good understanding of UI / UX, HTML and crafting Optimum User and Customer Journey
• Work with various teams (design, content, acquisition, product, sales) to plan and implement strategies
• Proficiently Run Paid and Organic Lead generating Campaigns
• Test marketing product features, releases and ad copy
• Run competitor surveys & intelligence gathering to benchmark features & innovations
• Plan and execute Expert Webinar Series, Advisory Board Meetings & Conferences, along with Competitions for the larger community
• Run customer & partner satisfaction surveys and translate learnings into process changes
• Evaluate projects using relevant KPIs and feedback from existing and prospective Proven experience as a Product Marketing Manager in a competitive digital industry with strong competitors
• Proven history of creating effective marketing programs
• A natural aptitude and interest for Technology along with deep experience working with technology solutions / business will be a distinct advantage
• Expert in Market and Competitor analysis
• Familiar with product marketing tactics (e. integrated marketing campaigns)
• Expert knowledge of web all analytics tools (Google Analytics, WebTrends etc.)
• Tech Savvy
• Excellent communication skills
• Creativity
• Analytical mind and strong quantitative skills
• Background in design and copywriting is a plus
• BSc / BA / MBA in Marketing, Communications or similar field
• Managing the product backlog for all updates to WordPress CMS and other suite of products
• Driving project timelines and partnering with design leads to manage scope and delivery to engineering
• Reporting on site metrics regularly and as needed for launches : performance / speed, conversion, calls, usage / traffic and user behavior, using Looker, Heap
• Building and running A / B tests for the site, reporting on metrics and executing direct hands on UAT for feature launches
• Making strategic recommendations on priorities for site updates based on impact to the user and business
• Highly organized and detail oriented
• Hands on experience in managing software products with agile principles
• Ability to work in a fast paced environment with lots of tests and smaller scale page / feature launches going live
• Ability to convey requirements clearly, and frame them into crisp and actionable user stories
• Be able to make data driven decisions (reading and presenting the data for existing features to make actionable decisions)
• Analytical horsepower and a natural curiosity to solve some of healthcare's most challenging problems
• Strong written and verbal communication

(ref : iimjobs.com)