Product Manager

Primary Objective

Drive product strategy, lifecycle management, and market competitiveness for the product, ensuring alignment with business goals and evolving consumer expectations.

Key Responsibilities

1. Product Strategy & Planning

Develop and execute product strategies to achieve revenue and profitability targets.

Contribute to annual business and marketing plans.

Analyse product performance, pricing, channel mix, and market segmentation.

2. Product Lifecycle Management

Identify opportunities for new product development and profitable line extensions.

Manage the entire product lifecycle from ideation to phase-out.

Benchmark against competition to guide upgrades and innovation.

3. Cross-functional Collaboration

Sales : Track performance and provide actionable insights for growth.

Service & Quality : Improve product reliability and enhance customer satisfaction.

R&D : Drive new product development and technical improvements.

SCM : Forecast demand and plan inventory effectively.

Marketing & Branding : Support ATL, BTL, and digital campaigns.

4. Go-to-Market & Communication

Develop GTM strategies for new product launches and geographic expansions.

Support trade and sales promotions tailored to regional needs.

Assist in creating impactful marketing collaterals and positioning narratives.

5. Business Intelligence & Reporting

Create dashboards and MIS for consumer insights and performance tracking.

Monitor monthly revenue trends across geographies and SKUs.

Recommend pricing and promotional actions based on analytics.

6. Competition Tracking & Market Intelligence

Monitor competitor product launches, pricing strategies, and promotional schemes.

Analyse ATL / BTL campaigns, influencer activations, and trade visibility efforts.

Maintain a repository of competitor specs, pricing, and schemes.

Provide strategic inputs to leadership on market threats and opportunities.

Collaborate with R&D and marketing to accelerate product upgrades and counter competitive moves.

Education- MBA-2-5 Years experience into Product Marketing.