Regional Director - Rental & Used Equipment Strategy

Location : Hyderabad

Department : Rental & Used Equipment Business Unit

Reports To : SBU Business Head

Role Summary :

The Regional Business Manager – RUE will be responsible for leading and

expanding the rental and used equipment business across Andhra Pradesh and

Telangana. Based in Hyderabad, the role involves strategic planning, sales

leadership, operational oversight, and customer relationship management. The

incumbent will report directly to the SBU Business Head and play a key role in

achieving regional business objectives.

Key Responsibilities :

Business Strategy & Growth

Develop and implement regional business plans aligned with SBU goals.

Identify and capitalize on RUE business growth opportunities in AP &

Telangana.

Monitor market dynamics and competitor activities to refine strategies.

Sales & Revenue Management

Drive sales performance for rental and used equipment.

Lead customer acquisition, retention, and territory expansion efforts.

Collaborate with internal teams to ensure effective sales execution.

Operations & Asset Management

Manage fleet utilization, logistics, and service operations.

Ensure timely equipment turnaround and cost-effective deployment.

Maintain compliance with safety and operational standards.

Team Leadership

Lead and develop a high-performing regional team.

Set clear goals, monitor performance, and provide coaching.

Promote a culture of accountability and continuous improvement.

Customer Relationship Management

Build strong relationships with contractors, dealers, and key accounts.

Ensure high levels of customer satisfaction and service delivery.

Reporting & Analytics

Provide regular performance updates to the SBU Business Head.

Use data insights to drive business decisions and improvements.

Qualifications & Experience :

Bachelor’s degree in Engineering, Business, or related field (MBA preferred).

8–12 years of experience in construction equipment sales / rental, with regional

leadership exposure.

Strong understanding of rental economics used equipment valuation, and fleet

operations.

Proven leadership and team management skills.

Key Competencies :

Strategic Thinking & Execution

Sales & Negotiation Skills

Operational Excellence

Leadership & Team Development

Customer Centricity

Analytical & Decision-Making Skills