Senior Program Marketing Manager

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For Company details, visit our website : www.webmd.com / www.internetbrands.com

Education : Any Graduate

Experience : 5+ years

Work Timings : 4PM to 1AM IST

Role and Responsibilities :

• Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development
• Ensure best practices are followed
• Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
• Analyze traffic of all programs and provide strategic analysis of campaigns / creative units
• Interface directly with sales and internal teams on specific program performance
• Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaigns
• 5+ years of combined experience in any of the following : digital marketing-related field, i.e. digital agency, digital analytics, experience in digital marketing,
• Excellent verbal and written communication skills, fundamental presentation skills, and strong attention to detail
• Strong analytical skills with the ability to complete complex calculations and forecast program delivery
• Exceptional organizational, project management, and relationship-building skills
• Advanced MS Excel skills and analytics skills
• Meticulous, proactive, solution-oriented, accountable, and result-driven
• Knowledge of Google Analytics / Adobe Analytics (Omniture), Salesforce, Workfront, Sharepoint, Microsoft Suite, particularly MS Excel, Tableau
• Ability to work independently in a fast-paced environment while adapting to the needs of the business
• Pharmaceutical marketing experience a plus