Senior Program Marketing Manager

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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Education : Any Graduate

Experience : 5+ years

Work Timings : 4PM to 1AM IST

Role and Responsibilities :

• Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development
• Ensure best practices are followed
• Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
• Analyze traffic of all programs and provide strategic analysis of campaigns / creative units
• Interface directly with sales and internal teams on specific program performance
• Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaigns
• 5+ years of combined experience in any of the following : digital marketing-related field, i.e. digital agency, digital analytics, experience in digital marketing,
• Excellent verbal and written communication skills, fundamental presentation skills, and strong attention to detail
• Strong analytical skills with the ability to complete complex calculations and forecast program delivery
• Exceptional organizational, project management, and relationship-building skills
• Advanced MS Excel skills and analytics skills
• Meticulous, proactive, solution-oriented, accountable, and result-driven
• Knowledge of Google Analytics / Adobe Analytics (Omniture), Salesforce, Workfront, Sharepoint, Microsoft Suite, particularly MS Excel, Tableau
• Ability to work independently in a fast-paced environment while adapting to the needs of the business
• Pharmaceutical marketing experience a plus