Digital Marketing Strategist

Digital Marketing Executive – Pune, India (Hybrid)

Location : Pune, India (Hybrid – 2–3 days onsite)

Type : Full-Time

About The Right Hire At The Right Hire Limited , we specialise in connecting exceptional professionals with organisations seeking top-tier expertise in technology, data, and innovation .

We help businesses identify, attract, and retain the talent they need to drive transformation — while supporting professionals in securing roles aligned with their skills, aspirations, and values .

Our commitment to quality, relationships, and results makes us a trusted talent partner for leading enterprises across the UK and India.

About the Role We’re looking for a Digital Marketing Executive to join our Client's growing marketing team in Pune, India .

This is a hybrid role — ideal for someone passionate about crafting compelling digital experiences, driving online engagement, and supporting global marketing initiatives across paid media, SEO, web, and CRM platforms.

You’ll play a key role in enhancing our online presence , executing multi-channel campaigns , and driving lead generation through data-driven digital marketing strategies.

Key Responsibilities You’ll be involved in a variety of exciting marketing activities, including :

Campaigns & Lead Generation Plan, execute, and optimise digital marketing campaigns across Google Ads, Bing Ads, LinkedIn, and other social platforms.

Manage SEO / SEM strategies , including keyword optimization, AI search impact analysis, and performance tracking.

Own end-to-end management of email marketing campaigns via Pardot / Salesforce Marketing Cloud .

Web & Content Management Update and maintain website content using Liferay (basic HTML knowledge a plus — training provided).

Collaborate with developers and content teams to improve SEO and digital engagement.

Create and edit marketing copy for web pages, campaigns, and partner portals.

Analytics & Reporting Generate actionable insights from Google Analytics , Ads performance , and CRM data .

Track campaign KPIs, monitor conversion trends, and recommend optimizations.

Report on digital channel effectiveness against team and business goals.

Collaboration & Support Support global marketing events , including landing pages, email campaigns, and event logistics.

Manage CRM updates, tagging, and segmentation in Pardot / Salesforce.

Coordinate with sales, design, and leadership teams to ensure message consistency.

Market & Competitor Insights Conduct regular market and competitor analysis , tracking digital trends and partner activities.

Identify opportunities for improved positioning and campaign differentiation.

Creative Support Contribute to video production, content creation , and event promotions .

Assist in managing partner portals and related digital assets.

What We’re Looking For

Must-Have Skills & Experience 2–4 years of experience in digital marketing or communications .

Strong knowledge of social media management, paid media, and SEO / SEM .

Hands-on experience with Google Ads , Bing Ads , and campaign tracking.

Familiarity with CRM tools (e.G., Salesforce, Pardot, HubSpot) and analytics platforms (Google Analytics).

Excellent written communication, copywriting, and proof-reading skills.

Proficiency in Microsoft Office and marketing reporting tools.

Strong organisational and analytical skills with attention to detail.

Nice-to-Have / Advantageous Experience in B2B marketing , especially in technology or recruitment sectors.

Exposure to Asana, Drupal, ZoomInfo , or Salesforce Marketing Cloud .

Knowledge of video content creation and digital event promotion.

Interest in emerging technologies , AI tools, and the evolving digital marketing landscape.

Why Join Us? Hybrid work model with flexibility and autonomy.

Exposure to global marketing campaigns and cross-industry clients .

Opportunity to develop new digital skills and gain certifications in CRM, SEO, and Paid Media .

Collaborative, inclusive, and growth-driven culture.

Competitive salary and benefits package.