About the job :
Title : AI Content & Digital Marketing Strategist
Role Description :
This is a full-time remote role for a Digital Marketing Specialist with AI. The Digital Marketing Specialist will be responsible for developing, implementing, and managing online and digital marketing campaigns, utilizing web analytics tools, and promoting our brand on social media platforms. The specialist will also communicate with various teams to ensure cohesive marketing strategies are executed effectively.
Location : Pune (World Trade Center) / Remote Option
Type : Full-time
Timing : 2 : 30 PM 11 : 30 PM IST (MonFri), collaborating closely with US team
Role Overview :
We are looking for a dynamic professional who can bridge marketing creativity with AI-driven digital strategy. The role will focus on managing our social media presence, brand collaborations, and customer engagement, while leveraging AI tools and analytics to optimize visibility, reach, and conversions.
Key Responsibilities :
Social Media & Community Management :
- Manage daily posting schedules and content calendars across platforms (Instagram, Facebook, LinkedIn, etc.)
- Respond to customer queries / messages and manage social media inboxes
- Monitor and manage Google reviews and online reputation
Influencer & Brand Partnerships :
Conduct influencer research, outreach, and partnership coordinationSupport sponsorships, brand collaborations, and cross-platform campaignsContent & Campaign Coordination :
Coordinate email campaigns and product launch calendarsConduct competitor and trend research to guide marketing strategyAI-Driven Marketing & Optimization :
Use AI tools (ChatGPT, Google SGE etc.) to optimize content for better discoverabilityLeverage automation tools for marketing workflowsApply AI-based analytics for campaign performance trackingEnsure content is structured to be AI-search-friendly and surfaces effectively across emerging platformsRequired Skills & Qualifications :
36 years of experience in digital marketing, social media management, or brand partnershipsStrong hands-on experience with influencer outreach, content calendars, and customer engagementProficiency in marketing analytics tools (Google Analytics, Canva, Power BI)Knowledge of AI-driven content optimization (ChatGPT prompts, Google SGE, automation workflows)Excellent communication and collaboration skills for working with cross-border teamsBachelors degree in Marketing, Business, or related field (MBA preferred); certifications in Digital Marketing or Generative AI are a plus(ref : iimjobs.com)