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Senior Brand Manager - B2C eCommerce - IIM / ISB / MDI / FMS

Senior Brand Manager - B2C eCommerce - IIM / ISB / MDI / FMS

Talent ProPune, India
17 hours ago
Job description

Brand Strategy & Positioning :

  • Develop and execute brand strategies aligned with organizational goals and consumer insights.
  • Define brand positioning, voice, and creative direction across all channels.
  • Partner with leadership to build long-term brand equity and preference.
  • Manage complete brand P&L for assigned categories or business lines.

Campaign Development & Execution :

  • Lead 360- brand campaigns-from concept to execution-across digital, social, influencer, and offline platforms.
  • Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.
  • Own the entire campaign lifecycle : briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.
  • Deliver campaigns that build awareness, shape perception, and drive measurable business impact.
  • Creative & Content Management :

  • Develop compelling storytelling and brand communication strategies for social, digital, and ATL channels.
  • Oversee creative development of video, digital assets, and on-ground content.
  • Manage influencer, celebrity, and partnership collaborations to amplify brand engagement.
  • Media Planning & Analytics :

  • Plan and optimize marketing spends across digital and traditional channels.
  • Work closely with media agencies to ensure high ROI on brand investments.
  • Track and analyze key brand performance metrics (awareness, reach, engagement, conversion) and derive actionable insights.
  • Cross-Functional Collaboration :

  • Partner with Product, Digital Marketing, and Sales teams to align brand communication with business objectives.
  • Work with internal stakeholders to ensure brand consistency across customer journeys, digital assets, and partner communications.
  • Ideal Candidate : Core Competencies :

  • Proven expertise in brand campaign management-creative development, production, and media execution.
  • Strong creative thinking with ability to translate insights into powerful brand stories.
  • Exceptional project management and stakeholder collaboration skills.
  • Hands-on experience managing creative and media agencies end-to-end.
  • Data-driven mindset with strong analytical and reporting capability.
  • Comfortable working in fast-paced, high-ownership environments.
  • Technical Skills :

  • Proficiency in Excel, PowerPoint, and campaign analytics tools.
  • Exposure to digital marketing, media planning, and performance tracking metrics (CPM, CTR, Reach, ROI).
  • Familiarity with brand tracking, consumer insights, and research tools.
  • Personal Attributes :

  • Strong communicator with executive presence and storytelling ability.
  • Creative problem solver who thrives under pressure.
  • Highly execution-focused, detail-oriented, and self-driven.
  • Collaborative leader who can influence without authority.
  • Passionate about building high-impact, consumer-facing brands.
  • Eligibility Criteria :

    Education : MBA from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note : College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)

    Experience : Exactly 7 years in brand management or integrated marketing roles.

    Industry Preference : FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.

    Location : Pune (onsite).

    Availability : Immediate joiners or candidates on short notice preferred.

    If you're a bold, creative brand leader who loves turning ideas into powerful campaigns, we'd love to meet you.

    (ref : iimjobs.com)

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    Senior Brand Manager • Pune, India

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