Description : We are hiring for Brand Manager (B2C eCommerce, Branding).
Location : Pune
Working Days :
- 5 days / Week (Alternate Saturdays working and should be comfortable to WFH on 1st and 4th Saturday).
Must have :
Looking for a strong Brand Marketing Manager profiles, with experience with well-known B2C brandsMandatory (Experience 1) :
Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)Mandatory (Experience 2) :
Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brandsMandatory (Core Skills) :
Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..Mandatory Candidates from Top-6 IIMs or ISB only
Mandatory Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.
Mandatory (CTC) :
The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policyRole & Responsibilities :
Develop and execute brand strategies aligned with organizational goals and consumer insights.Define brand positioning, voice, and creative direction across all channels.Partner with leadership to build long-term brand equity and preference.Manage complete brand P&L for assigned categories or business lines.Lead 360 brand campaigns from concept to execution across digital, social, influencer, and offline platforms.Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.Own the entire campaign lifecycle : briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.Deliver campaigns that build awareness, shape perception, and drive measurable business impact.(ref : iimjobs.com)