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Brand Manager - B2C - eCommerce / FMCG / FinTech - IIM

Brand Manager - B2C - eCommerce / FMCG / FinTech - IIM

Talent ProPune, India
3 days ago
Job description

Description :

  • Manage complete brand P&L for assigned categories or business lines.

Campaign Development & Execution :

  • Lead 360 brand campaignsfrom concept to executionacross digital, social, influencer, and offline platforms.
  • Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.
  • Own the entire campaign lifecycle : briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.
  • Deliver campaigns that build awareness, shape perception, and drive measurable business impact.

    • Creative & Content Management :

  • Develop compelling storytelling and brand communication strategies for social, digital, and ATL channels.
  • Oversee creative development of video, digital assets, and on-ground content.
  • Manage influencer, celebrity, and partnership collaborations to amplify brand engagement.

    • Media Planning & Analytics :

  • Plan and optimize marketing spends across digital and traditional channels.
  • Work closely with media agencies to ensure high ROI on brand investments.
  • Track and analyze key brand performance metrics (awareness, reach, engagement, conversion) and derive actionable insights.

    • Cross-Functional Collaboration :

  • Partner with Product, Digital Marketing, and Sales teams to align brand communication with business objectives.
  • Work with internal stakeholders to ensure brand consistency across customer journeys, digital assets, and partner communications.

    • Ideal Candidate

    Core Competencies :

  • Proven expertise in brand campaign managementcreative development, production, and media execution.
  • Strong creative thinking with ability to translate insights into powerful brand stories.
  • Exceptional project management and stakeholder collaboration skills.
  • Hands-on experience managing creative and media agencies end-to-end.
  • Data-driven mindset with strong analytical and reporting capability.
  • Comfortable working in fast-paced, high-ownership environments.

    • Technical Skills :

  • Proficiency in Excel, PowerPoint, and campaign analytics tools.
  • Exposure to digital marketing, media planning, and performance tracking metrics (CPM, CTR, Reach, ROI).
  • Familiarity with brand tracking, consumer insights, and research tools.

    • Personal Attributes :

  • Strong communicator with executive presence and storytelling ability.
  • Creative problem solver who thrives under pressure.
  • Highly execution-focused, detail-oriented, and self-driven.
  • Collaborative leader who can influence without authority.
  • Passionate about building high-impact, consumer-facing brands.

    • Eligibility Criteria :

  • Education : MBA in Marketing from Tier-1 IIMs only (mandatory).
  • Experience : Exactly 7 years in brand management or integrated marketing roles.
  • Industry Preference : FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.
  • Location : Pune (onsite).
  • Availability : Immediate joiners or candidates on short notice preferred.

    • If youre a bold, creative brand leader who loves turning ideas into powerful campaigns, wed love to meet you.

    (ref : iimjobs.com)

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    Brand Manager • Pune, India

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