Retention Marketing Manager

Overview

We are looking for a strategic, entrepreneurial Retention & Lifecycle Marketing professional to help deepen relationships with customers and drive long-term growth. You'll be responsible for executing and optimizing email and SMS marketing programs, collaborating with creative and digital teams to enhance the customer experience, and supporting broader retention initiatives and experimentation across channels.

This is a high-impact individual contributor role for someone who thrives in fast-paced direct-to-consumer (DTC) environments, loves digging into data, and knows how to bring ideas to life with precision and speed.

Responsibilities

• Execute and optimize email / SMS campaigns
• Develop segmentation, automations, and A / B tests
• Manage campaign calendars and support retention initiatives
• Analyze performance data and surface insights
• Collaborate with cross-functional teams to improve customer experience

Requirements

Skills Required

Analytics