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Performance Marketing Manager – B2b

Performance Marketing Manager – B2b

Work Store LimitedRepublic Of India, IN
1 day ago
Job description

Company Profile :

WORKSTORE LIMITED is a leading distributor of premium commercial and industrial solutions in India. We are the exclusive partner for globally renowned brands including Dyson Hand Dryers , Lindhaus & Fimap Cleaning Machines , RLT Lighting Products , and more. Our mission is to bring innovative, high-performance products to businesses across India through a strong dealer and distribution network.

About the Role :

As the Performance Marketing Manager – B2B at Workstore Pvt Limited, you will drive lead generation and brand growth across our key verticals : Dyson hand dryers, cleaning equipment, lighting, office supplies, and gifting solutions. You will own and execute high-performing, data-driven campaigns across Meta, Google, and LinkedIn to attract and convert quality B2B leads.

Key Responsibilities :

  • Own the strategy, planning, and implementation of B2B performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
  • Develop and execute data-led digital marketing strategies to drive awareness, demand generation, and qualified lead acquisition.
  • Continuously analyze and optimize campaigns to improve ROI, lead quality, and conversion rates.
  • Collaborate closely with the Sales and Product teams to align marketing objectives with pipeline and revenue goals.
  • Manage end-to-end funnel execution — from creative briefing and ad deployment to CRM integration, retargeting, and reporting.
  • Leverage marketing automation tools and CRM systems (Salesforce, HubSpot, or equivalent) for lead scoring, nurturing, and performance tracking.
  • Create custom dashboards and insight reports to present campaign performance, CPL, CAC, and ROI metrics.
  • Identify opportunities for scaling B2B campaigns , ABM (Account-Based Marketing), and remarketing to re-engage high-intent audiences.
  • Stay updated with platform innovations and B2B ad best practices , experimenting with new formats and tools to maximize impact.

Qualifications

  • 5+ years of hands-on experience in B2B digital marketing, with a strong focus on performance campaigns and lead generation.
  • Proven expertise in managing campaigns across LinkedIn Ads, Google Ads, and Meta Ads .
  • Strong experience with CRM platforms (Salesforce, HubSpot, or similar) and marketing automation workflows.
  • Analytical thinker with a track record of data-driven decision-making and measurable business impact.
  • Proficiency in campaign reporting, funnel optimization, and performance analysis using analytics tools.
  • Excellent project management and cross-functional collaboration skills.
  • Experience in multi-vertical or enterprise B2B environments will be a strong advantage.

    • This role offers an exciting opportunity to shape the growth of our B2B brands and make a significant

  • Candidates willing to travel to Worli & Work from Office should only apply
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    Performance Marketing Manager • Republic Of India, IN