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Performance Marketing Manager

Performance Marketing Manager

keeplearningRepublic Of India, IN
16 hours ago
Job description

Key Responsibilities

Strategy & Media Planning

  • Lead the development and execution of performance marketing strategies across all channels, including but not limited to Google, Meta (Facebook, Instagram), and other relevant platforms.
  • Develop comprehensive media plans to maximize ROI and drive performance for client campaigns, specifically within the education sector.
  • Collaborate with the ad team to optimize client campaigns and ensure that media buying efforts are aligned with client goals.
  • Utilize data and insights to continuously optimize ad spend, targeting, and creative to deliver superior performance.

Lead Acquisition & Partner Campaign Management

  • Manage and improve lead acquisition from non-paid digital channels, including SEO, organic social media, content marketing, email marketing, and referrals.
  • Oversee the performance of publisher / partner campaigns to ensure alignment with client goals and maximize lead quality and volume.
  • Build partnerships with key digital publishers and ensure campaigns are effectively executed and optimized.

    • Client Engagement & Account Management

  • Own the media planning process for all client accounts and work directly with the advertising team to ensure client success.
  • Build strong relationships with clients, understanding their needs and delivering media plans that meet their specific objectives within the education industry.

    • Performance Analysis & Reporting

  • Set KPIs for all campaigns and ensure accurate tracking and measurement of performance marketing efforts.
  • Analyze campaign performance and present insights and recommendations for continuous improvement to both internal teams and clients.

    • Cross-functional Collaboration

  • Work closely with the creative, content, and technology teams to ensure that media strategies are integrated effectively across all client touchpoints.
  • Stay updated on industry trends and emerging platforms, ensuring that DSJ Keep Learning remains at the forefront of paid performance strategies.

    • Industry Knowledge & Insights

  • Utilize deep knowledge of the executive education landscape to create targeted marketing strategies that resonate with prospective students and industry stakeholders.
  • Stay informed of industry trends and best practices, ensuring DSJ Keep Learning remains competitive and innovative in its approach.

    • Qualifications

    Experience

  • Minimum of 4-5 years of experience in performance marketing with a strong focus on paid media.
  • Extensive hands-on experience in managing and optimizing campaigns on Google Ads and Meta platforms.
  • Proven success in managing multi-channel media strategies and driving measurable performance improvements.
  • Demonstrated experience in managing lead acquisition from non-paid channels and publisher / partner campaigns.

    • Sector Expertise

  • Experience working with clients in the education sector is highly preferred.

    • Skills & Knowledge

  • Deep understanding of paid advertising platforms, including bidding strategies, targeting, and audience segmentation.
  • Strong expertise in non-paid digital channels like SEO, organic social media, and email marketing.
  • Analytical mindset with a strong ability to interpret data and provide actionable insights.
  • Ability to manage multiple client accounts and collaborate effectively with internal teams.
  • Proficient in managing partnerships with digital publishers and optimizing partner campaign performance.

    • Leadership & Communication

  • Strong leadership capabilities, with a focus on motivating teams to achieve collective success.
  • Excellent communication skills, with the ability to present progress reports and insights to senior management and stakeholders effectively.
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    Performance Marketing Manager • Republic Of India, IN

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