Saasvaap - Manager - Marketing

Description : About the Role :

We are seeking an experienced and results-driven Marketing Manager to lead our marketing initiatives, drive brand growth, and generate high-quality leads through data-driven strategies.

The ideal candidate will have a strong background in digital marketing, brand management, campaign execution, and analytics, with the ability to blend creativity and strategy to achieve measurable outcomes.

You will work closely with cross-functional teams including sales, product, and design to deliver impactful marketing campaigns that strengthen our brand presence and fuel business growth.

Key Strategy & Planning :

• Develop and execute the overall marketing strategy and annual marketing plan aligned with organizational goals.
• Identify target audiences, positioning strategies, and key market opportunities.
• Plan and manage multi-channel marketing campaigns - digital, social, email, events, and content.
• Define marketing KPIs and success metrics, ensuring campaigns are data-driven and performance-focused.
• Collaborate with leadership to establish and manage the marketing budget.

Digital Marketing & Lead Generation :

Branding & Communication

Content & Thought Leadership

Team Leadership & Collaboration

Analytics & Reporting

(ref : iimjobs.com)