Campaign Analyst

Job Title : Campaign Analyst / Manager (Analytics focus)

Department : Digital Sales

Position Grade Range : Basis eligibility and evaluation

Location : Lower Parel, Mumbai

Who we Are?

Axis Asset Management Company Ltd (Axis AMC), founded in 2009, is one of India's largest and fastest-growing mutual funds. We proudly serve over 1.3 crore customers across 100+ cities with utmost humility.

Our success is built on three founding principles :

Long Term Wealth Creation

Customer-Centric Approach

Sustainable Relationships

Our investment philosophy emphasizes risk management and encourages partners and investors to move from transactional investing to fulfilling critical life goals. We offer a diverse range of investment solutions to help customers achieve financial independence and a happier tomorrow.

Our recent accolades :

Great Place to Work Certification (Feb 2024- Feb 2025)

Brandon Hall Group HCM Excellence Awards for Learning & Development 2022 - Silver Award

Morningstar Awards 2022 : Best Fund House : Equity, Debt & Overall

Outlook Money Awards 2021 : GOLD in Equity AMC of the Year 2021

World Leadership Congress & Awards 2022 : Business Transformation Leadership Awards Digital Transformation Project (Mobile App)

Key Responsibilities :

Campaign Strategy & Execution : Develop and execute comprehensive marketing campaigns across various digital channels, ensuring alignment with business goals and objectives.

Data-Driven Decision Making : Utilize advanced analytics to drive campaign strategies, including segmentation, targeting, and personalization.

Performance Monitoring : Continuously monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.

Collaboration : Work closely with cross-functional teams including marketing, sales, product development, and IT to ensure seamless campaign execution and alignment with overall business strategy.

Vendor Management : Manage relationships with external vendors and partners, ensuring timely delivery and quality of services.

Reporting & Analysis : Prepare detailed reports on campaign performance, including ROI analysis, and present findings to senior management.

Innovation & Improvement : Stay updated with the latest trends and technologies in digital marketing and analytics and implement innovative strategies to enhance campaign effectiveness.

What makes you a Great Fit?

Educational Background : Graduate or Post Graduate Degree in Marketing, Business, Analytics, or a related field. Professional qualifications like BE / MBA are preferred.

Experience : Minimum 1-2 years of experience in campaign management with a strong focus on analytics. Experience in Mutual Fund / Financial Services / eCommerce / Fintech is a plus.

Analytics Tools : Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms preferred.

Data Analysis : Strong skills in data analysis and interpretation, with the ability to derive actionable insights from complex data sets.

Excel & Reporting : Advanced proficiency in Excel and experience in creating detailed analytical reports and dashboards.

Programming languages as python and SQL are preferred

Marketing Automation : Experience with marketing automation tools and CRM systems.

AI / ML Knowledge : Understanding of AI / ML models and their application in marketing analytics is a plus.

"Axis AMC is an equal opportunity employer, committed to fostering an inclusive and diverse workplace."