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Marketing Campaign Reporting Operations Sr. Analyst
ConfidentialMumbai16 days ago
Job descriptionFollow up with Regional Brand Marketing Leads on unreported spend. Coordinate with Finance to confirm billing spend alignment. Manage brand agency workflows to gather offline spend data (TV, radio, print, etc.) across APAC and EMEA. Ensure ad platform partners provide timely reports. Collaborate with regional brand agencies (Max, Discovery+, TNT Sports, etc.) to resolve spend and taxonomy errors in digital and offline files. Work with acquisition teams to correct taxonomy issues in digital ad platforms. Investigate and address spend discrepancies with media plans, notifying the analytics team as necessary. Follow up with relevant teams (agencies, marketing, etc.) to resolve issues. Trigger backfill reporting files to update business dashboards. Bachelors / University degree (Business, Math, Economics preferred) 3 or more years of experience in marketing technology or paid marketing data reporting operations Experience working with data sets and aggregating disparate data Must have strong written and oral communication skills Proactive, Self-Starter, Feels empowered to take initiative to advance projects forward Experience with paid marketing ad platforms is required (social media platforms, Google Marketing Platform, search, and programmatic) Demonstrated ability to manage and maintain both internal and external cross-functional relationships (marketing, technical, and business teams) Experience in working with major marketing data aggregation platforms like Datorama, Funnel, or Domo is highly preferred Proficiency in SQL Ad agency experience / familiarity with media planning, execution, and measurement is a plus Experience with pixel deployment, tag management, Google Analytics, and Mobile Measurement Partner for enabling conversion reporting a plus
Your Role Accountabilities
Reporting Data Feed Implementation & Monitoring
- Set-up campaign reporting feeds to support measurement of global marketing campaigns.
- Monitor automated digital media spend reporting feeds for failures and alert the necessary teams.
- Respond to analytics teams' troubleshooting requests.
- Identify enhancements to streamline reporting feeds and monitoring workflows.
Spend Reporting Workflows
Taxonomy and Spend Remediation
Qualifications & Experience
Whats Nice to Have :
Skills Required
Google Analytics, Sql, marketing reporting , Marketing Technology Products, apacs , EMEA
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Reporting Analyst • Mumbai
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