Sales Manager (B2B SaaS)

About Entropik

Entropik is a human insights AI company that enables brands across the globe to conduct market research and optimize their customer and user experience. Entropik has a suite of AI products that offers quantitative and qualitative research fortified with our patented Emotion AI tech like Facial Coding, Eye Tracking and Voice AI, enabling companies to make faster, more efficient, and bias-free decisions.

Job Summary

As a Sales Manager at Entropik, you will drive the success of our Sales / SDR team and help scale our fast-growing SaaS business. You are responsible for optimising sales systems and processes, managing SDR performance, calculating commissions and delivering on ambitious pipeline and revenue targets. This role requires a data-driven, hands-on manager who thrives in a technology-enabled sales environment.

Key Responsibilities

• Manage and drive a team of SDRs to achieve and exceed pipeline creation and lead conversion goals.
• Administer, configure, and optimize GTM systems (e.g., CRM, marketing automation, analytics) to enable efficient lead management and reporting.
• Define and implement effective sales workflows, cadences, and best practices for SDR outreach and qualification.
• Calculate sales commissions and incentives; ensure timely, accurate, and transparent payout processes.
• Conduct regular performance reviews, deliver coaching and feedback, and facilitate skill development for SDRs.
• Report on sales metrics, pipeline status and SDR productivity through dashboards and analytics, recommending actions for improvement.
• Collaborate closely with Sales, Marketing, and Customer Success to ensure seamless lead flow, feedback, and collaborative GTM execution.
• Provide ongoing training, documentation, and support to team members on best practices and system usage.
• Stay abreast of industry trends in sales technology and recommend adoption of new tools / processes to improve operational efficiency.

Qualifications & Experience

Skills Required

Analytics, Marketing Automation, Crm