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Masters Union - Associate Director - Admissions
SHANTI INFORMATICSGurugram, India30+ days ago
Job descriptionBuild, lead, and mentor a high-performing admissions counselling team. Develop KPIs and performance dashboards to track team output and funnel movement. Work closely with marketing and brand teams to optimize campaign effectiveness and audience targeting. Drive conversion metrics through continuous process improvements, counselling training, and data analytics. Monitor daily funnel performance, address blockers, and execute interventions to improve enrollment rates. Personalize communication strategies for high-intent applicants and their parents. Coordinate with academic, product, and leadership teams to align admissions strategy with institutional goals. Ensure seamless communication between the counselling team and operations teams for a smooth onboarding experience. Regularly engage with student ambassadors, faculty, and alumni to showcase the program's value proposition. Use CRM and analytics tools to track lead behavior, source effectiveness, and counsellor performance. Generate weekly / monthly reports for leadership review, highlighting key funnel trends and growth opportunities.
Associate Director - Admissions
Key Responsibilities :
End-to-End Admissions Funnel Management :
- Own the complete admissions lifecycle-from inquiry to enrollment-for the MU Undergraduate Program.
- Build and implement strategies for lead generation, nurturing, application management, and conversion.
- Drive targeted campaigns and interventions across different stages of the funnel.
Strategy & Team Leadership :
Conversion Optimization :
Stakeholder Collaboration :
Data & Reporting :
(ref : iimjobs.com)
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Associate Director • Gurugram, India
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