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Marketing Manager (Online & Offline)

Marketing Manager (Online & Offline)

ConfidentialPune, India
6 days ago
Job description

Position : Marketing Manager

Experience : 5–8 years

Location : Pune

Type : Full-time

About the Role

We are seeking a dynamic Marketing Manager to lead and execute both online and offline marketing initiatives . The ideal candidate will have a strong blend of digital marketing expertise and traditional marketing experience to build brand visibility, drive customer engagement, and generate leads across multiple channels.

Key Responsibilities

  • Develop and execute integrated marketing strategies across digital platforms (SEO, SEM, social media, email, content, influencer campaigns) and offline channels (events, print, OOH, partnerships).
  • Plan and manage marketing budgets , ensuring cost-effective campaigns with measurable ROI.
  • Oversee brand positioning, messaging, and creative content across all channels.
  • Manage and optimize paid campaigns (Google Ads, Meta, LinkedIn) to drive quality leads and conversions.
  • Coordinate with sales teams to ensure marketing activities align with business objectives.
  • Organize and promote offline events, exhibitions, and CSR campaigns for brand visibility.
  • Monitor competitor activities and market trends to refine marketing strategies.
  • Build partnerships with agencies, vendors, and media outlets for greater outreach.
  • Analyze and report campaign performance using analytics tools , providing actionable insights.
  • Lead and mentor a small marketing team, fostering creativity and accountability.

Requirements

  • Bachelor's / Master's degree in Marketing, Business, or related field.
  • 5–8 years of experience in integrated marketing (digital + offline).
  • Strong knowledge of SEO, Google Ads, social media advertising, and marketing automation tools.
  • Proven success in planning and executing offline campaigns (events, print, outdoor media).
  • Excellent analytical, communication, and project management skills.
  • Ability to work in a fast-paced environment and manage multiple priorities.
  • Experience in CSR, sustainability, or social impact marketing will be an added advantage.
  • Excellent Communications Skills in Marathi, Hindi, English and any other languages
  • What We Offer

  • Opportunity to lead impactful marketing campaigns with both digital and grassroots reach.
  • Exposure to innovative technologies and socially relevant projects.
  • Competitive salary and performance-based incentives.
  • A collaborative and purpose-driven work culture.
  • Send Your Resumes to [HIDDEN TEXT] with Subject as 'Position Applied For Marketing Manager (Online & Offline)'

    Skills Required

    Digital Marketing, Creative Content, Linkedin, Google Ads, Exhibitions, Brand Positioning, Sem, Social Media, Seo

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    Marketing Manager • Pune, India

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