Assistant Brand Manager

Title : Assistant Brand Manager

About Us : Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.

If you want a role where you get to build brand, campaigns, content, presence — from the ground up — this is it.

What You’ll Do :

Own and grow Setu’s social media presence — content calendar, creative direction, engagement, growth hacks.

Craft & execute brand campaigns; shape positioning, messaging, creative, media mix.

Partner with Product Marketing for new launches : go-to-market, launch creatives, materials.

Thought leadership : working with D91 content team on blogs, whitepapers, webinars, podcasts.

Content creation : collaborating with writers, designers, video producers. Multi-format work.

Manage media channels like webinars, video, events, online / offline content.

Track & measure campaign / brand metrics. Learn fast, iterate, improve.

What We Want From You :

2-4 years in brand / marketing / communications roles (preferably tech / fintech / high-growth).

Strong storytelling instincts + creative flair.

Versatility : long & short form content, video, events.

Collaborative : you’ll work across product, marketing, content, creative teams.

Analytical mindset : metrics, feedback loops, continuous improvement.

Comfortable with ambiguity & ownership. You’ll define many processes.

Why Join Setu Now :

You’ll help build Setu’s brand from scratch. Big impact, visible outcomes.

Work with people who value curiosity, hustle, humility & learning.

Rapid growth environment. Room to experiment, take risks, lead ideas.

Be part of the fintech revolution : products that powers how finance works for millions.