Fidelity International - Assistant Marketing Manager - Paid Search / PPC

About The Opportunity :

Job Type : Permanent

Application Deadline : 30 September 2025

Job Description :

Title : Paid Search (PPC) Assistant Marketing Manager

Department : Performance Marketing, Customer Growth & Retention Marketing Team, GPS Marketing

Location : Gurgaon

Reports To : Performance Marketing Manager : Search Marketing

Level : 4

With a global presence across more than 25 locations around the world, Fidelity International (FIL) provides investment services and retirement expertise to everyone from central banks and financial institutions to wealth managers and private individuals.

Were proud to have been helping our clients build better financial futures for over 50 years.

About Your Team :

With FILs Global Platform Solutions (GPS) our vision is to be a leading, multinational provider of investment solutions, wealth management and retirement services, offering our customers the very best of Fidelity.

The Customer Growth and Retention Marketing Team play a crucial role in developing and deploying strategies to accelerate revenue generated from Prospects, our Investors and Members.

By attracting new prospects and retaining our customers to become their Pension and Investment Platform of choice.

Because with the right trusted partner, investing becomes more than a financial decision it's about helping our customers build the life they want and empowering them to feel engaged with their future and investments.

So, join our team and be part of delivering our exciting vision.

About Your Role :

Responsible for developing, implementing and refining our Paid Search (PPC) activity, focused on generating / cultivating prospect demand, both during always on and campaign specific periods.

To deliver prospect acquisition growth across all our Personal Investing Products and Services.

Also supporting the Search Marketing Manager to define an integrated search strategy, encompassing both Search Engine Optimisation (SEO) and PPC.

This role involves implementing the Paid search strategy, managing our digital agency to create and optimise campaigns whilst continually analysing PPC performance data to ensure campaigns align and meet with business goals.

Key Responsibilities :

Search Marketing Strategy :

• Assist in the development and implementation of Search strategy, annual PPC Plan and associated channel forecast covering always on and campaign integration periods.
• Tasked with generating / cultivating prospect demand to grow new prospect acquisition.
• Drive PPC performance forward by keeping up-to-date knowledge on industry trends, algorithm changes, competitor tactics and best practices.

Execution and Optimisation :

Competitor Analysis and Benchmarking :

Performance Analysis :

Key Competencies And Experience

Technical Search Expertise :

Agency experience (Agency or client side) :

Performance Insight and Reporting :

Communication Skills :

Project / Campaign Management :

Focus on Personal Development :

Industry Experience :

Feel rewarded

(ref : iimjobs.com)