Expertrons - AVP - Product Marketing
ExpertronsMumbai, India2 days ago
Job descriptionExpertrons is the world's largest AI-powered career experience platform, revolutionizing professional growth. Trusted by experts from Microsoft, Amazon, Sequoia Capital, Harvard Business School, and more, we use cutting-edge videobot technology to provide career guidance at scale. We are seeking an experienced and data-driven AVP Product Marketing to lead our marketing automation, performance, and media marketing initiatives. The ideal candidate will be responsible for designing and executing end-to-end marketing strategies that drive awareness, engagement, and conversions seamlessly integrating lead generation, CRM, and sales funnel optimization. Develop and implement automation workflows across platforms (HubSpot, Zoho, Salesforce, etc.) to streamline lead nurturing. Build and manage the lead-to-sales funnel ensuring smooth MQL SQL Conversion journey. Monitor and optimize conversion rates at each stage of the funnel. Lead performance marketing across digital channels (Google Ads, Meta, LinkedIn, etc.) with a strong focus on ROI and CAC optimization. Drive media marketing campaigns online and offline to enhance product visibility and brand reach. Collaborate with creative, product, and analytics teams to deliver impactful campaigns. Leverage CRM tools to manage customer lifecycle, segmentation, and personalized communication. Analyze campaign performance, lead quality, and user behavior to guide strategic decisions. Maintain and improve database hygiene and campaign attribution accuracy. Partner with sales and product teams to align marketing objectives with business outcomes. Develop go-to-market strategies for new product launches. Manage internal and external stakeholders to ensure consistent messaging and performance tracking. Hands-on experience with marketing automation tools (e.g., HubSpot, Zoho, Salesforce Marketing Cloud). Strong understanding of digital performance metrics, analytics tools (Google Analytics, Data Studio, etc.). Proficiency in managing multi-channel campaigns (Search, Social, Display, Email, Affiliate). Deep understanding of CRM systems and lead funnel dynamics (MQL SQL Conversion). Excellent analytical, problem-solving, and communication skills. Bachelors degree in Marketing, Business, or a related field (MBA preferred). 6-10 years of experience in Product Marketing, Growth, or Digital Marketing roles. Proven record of driving measurable growth through data-driven marketing strategies. Opportunity to lead data-driven marketing initiatives for a high-growth product. Collaborate with a dynamic team driving innovation and measurable impact. Competitive compensation up to 15 LPA with performance-linked incentives.
Expertrons.
Job Title : AVP - Product Marketing.
Location : Mumbai - Work from Office.
Experience : 6-10 years.
About 100X Growth Partners (by Expertrons) :
- 100X Growth Partners, an initiative by Expertrons, is a growth acceleration partner helping businesses scale through a proven franchise-led expansion model.
- Founded by IIT Bombay alumni and backed by Expertrons, we empower brands to grow with minimal capital risk via strategic planning, recruitment, marketing, and operational execution.
About Expertrons :
About the Role :
Key Responsibilities :
Marketing Automation & Funnel Management
Performance & Media Marketing
CRM & Data Analytics
Cross-Functional Collaboration
Key Skills & Competencies :
Qualifications :
Why Join Us :
(ref : iimjobs.com)
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Avp • Mumbai, India
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