Product Marketing

Description

• Responsible for lead generation, website traffic, and SEO
• Undertaken Competitive / Market Intelligence studies for competitor comparison, product positioning, content strategy, brand image, product roadmap, industry reports, total economic impact reports and business value reports
• Responsible for website messaging and generated content for landing pages, ads (design & copy), blogs and whitepapers
• Work closely with presales & sales for sales enablement : pitch decks, ROI reports, sales scripts, case studies, testimonials and sales playbooks
• Own product adoption and user engagement executing end to end campaigns like Year in Reviews, milestone metrics, best practices, success stories, audits, in-product notifications, alerts and so on.
• Undertaken brand strategy and communication exercises
• Consumer behavior studies to understand product usage, uncover industry use cases, product industry fitment, user feedback, NPS, ICP / buyer persona and UX / UI studies.

Skills Required

Ux, Ui, Market Intelligence, Seo