Manager - Product Marketing (Lending)

Experience : 10+ years

Industry Requirement : Fintech / Global Bank / Lending & Cards Experience (Mandatory)

Role Overview

We are seeking an experienced Manager- Product Marketing professional to lead and execute strategic marketing initiatives for our Lending portfolio. This role requires a deep understanding of the fintech and banking landscape, a strong ability to drive demand generation, and expertise in positioning financial products for maximum market impact. The ideal candidate will have hands-on experience in product marketing, campaign execution, thought leadership, and stakeholder engagement across global markets.

As a key leader in the marketing function, you will be responsible for developing go-to-market strategies, managing end-to-end marketing campaigns, collaborating with sales teams, and ensuring brand visibility while driving measurable business outcomes.

Key Responsibilities

Strategic & Product Marketing Leadership

Own and lead marketing initiatives for the Lending product suite, ensuring alignment with business goals.

Define and execute regional and global marketing strategies, catering to specific market dynamics and customer segments.

Develop and manage integrated marketing campaigns that drive brand positioning, thought leadership, lead generation, and customer engagement.

Collaborate with senior stakeholders to align marketing efforts with evolving business priorities, industry trends, and customer needs.

Manage the marketing budget to optimize ROI and ensure efficient utilization of resources.

Demand Generation & Sales Enablement

Drive B2B demand generation through targeted campaigns, content marketing, digital initiatives, and event-based strategies.

Develop compelling marketing collaterals (brochures, case studies, pitch decks, competitive battle cards) to communicate product value propositions effectively.

Work closely with sales and pre-sales teams to support lead nurturing efforts with relevant content, scripts, and marketing materials.

Track and analyze marketing performance metrics (KPIs), ensuring continuous optimization and effective lead conversion.

Thought Leadership & Industry Engagement

Develop and execute content-driven marketing strategies, including white papers, blogs, press releases, and industry reports.

Collaborate with analyst firms and industry bodies to enhance market credibility and positioning.

Plan and manage product launch events, webinars, roundtables, and industry conferences to drive engagement.

Strengthen brand presence and reputation through digital marketing, social media, and PR initiatives.

Team Leadership & Cross-functional Collaboration

Lead and mentor a high-performing marketing team, ensuring skill development and alignment with organizational goals.

Work cross-functionally with product, sales, technology, and leadership teams to develop customer-centric messaging and campaigns.

Establish and maintain strategic partnerships with digital agencies, technology firms, and content providers to enhance marketing impact.

Required Skills & Qualifications

Experience & Industry Expertise

10+ years of experience in product marketing, fintech, or global banking, with a strong focus on Lending & Cards.

Deep understanding of B2B marketing, banking technology, and financial services ecosystems.

Proven expertise in digital transformation programs, product positioning, and market launch strategies.

Experience in corporate business planning, demand generation, and enterprise-wide marketing initiatives.

Marketing & Demand Generation Skills

Strong track record in B2B field marketing, lead generation, and campaign execution.

Experience with market research, analytics, digital & social media marketing, content creation, and thought leadership.

Proficiency in marketing automation platforms (HubSpot, Google Analytics, LinkedIn, Salesforce, etc.).

Ability to develop and execute branding, growth hacking, and online reputation management strategies.

Leadership & Communication

Strong leadership, stakeholder management, and team mentoring capabilities.

Excellent communication and client engagement skills, with the ability to articulate complex ideas effectively.

Self-starter with the ability to thrive in a fast-paced, dynamic environment.

Willingness to travel as needed for business engagements and project execution.

Educational Qualifications

Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.