Embee Software - Assistant Manager - Digital Marketing Associate

Job Title : Assistant Manager Digital Marketing.

Location : Gurugram, India (In-Office).

Experience : 5+ years.

Role Overview :

We are looking for a performance-driven Assistant Manager Digital Marketing who will lead the execution of Lead Generation Campaigns, Account-Based Marketing (ABM), and CRM-based lead management.

This role is suited for a digital marketer who blends creativity with analytics and understands how to drive pipeline through strategic campaigns and nurturing programs.

Youll collaborate with cross-functional teams to execute high-impact digital campaigns, validate incoming leads, and support closures through CRM workflows and reporting.

You will also serve as CRM admin for lead hygiene and reporting.

Key Responsibilities :

Digital Campaigns & Lead Generation (30%) :

• Plan and execute end-to-end B2B digital marketing campaigns across Google Ads, LinkedIn, and industry platforms.
• Run Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts.
• Optimize campaigns to drive quality MQLs with measurable outcomes (CPL, conversion rate, ROI).
• Collaborate with sales for audience targeting, message alignment, and lead feedback.
• Conduct A / B testing on ad creatives, CTAs, and landing pages.

Lead Management & CRM Administration (25%) :

Social Media & Content Promotion (15%) :

Website & Landing Page Management (15%) :

SEO & Performance Optimization (15%) :

Required Skills & Qualifications :

Preferred Qualifications :

Location : New Delhi EMBI, New Delhi, Delhi, India.

(ref : iimjobs.com)