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Embee Software - Assistant Manager - Digital Marketing Associate
Embee Software Pvt LtdDelhi, India4 days ago
Job descriptionOwn the lead journey in CRM from capture to closure. Perform lead validation, categorization, and assign follow-ups to inside sales or BD teams. Track funnel metrics MQL, SQL, pipeline conversion rates. Serve as CRM administrator for lead records, campaign tagging, and dashboards (Zoho / HubSpot preferred). Create weekly / monthly lead reports and present campaign impact to leadership. Manage LinkedIn and other B2B social handles with a content calendar aligned to campaigns. Promote blogs, case studies, events, and webinars to drive traffic and engagement. Monitor social analytics and adjust strategy based on insights. Manage updates and enhancements to the company website using CMS (WordPress). Track Website Analytics and share reports. Create and optimize campaign-specific landing pages with performance-focused layouts. Ensure mobile responsiveness, SEO hygiene, and analytics tagging. Conduct keyword research and implement on-page SEO strategies. Optimize web content and landing pages for target keywords and user experience. Track organic performance and backlinks using SEMrush, Ahrefs, and Search Console. Collaborate with the content team for regular publishing of blogs, use cases, and service pages. Bachelor's / masters degree in marketing, Mass Communication, Digital Media, or related field. Minimum 5 years of experience in B2B digital marketing, including : Lead generation campaigns (Google, LinkedIn). CRM-based lead management and nurturing. Website CMS management (WordPress preferred). SEO and paid campaign reporting. Proficiency in tools like Google Analytics 4, Google Ads, LinkedIn Campaign Manager, Search Console, SEMrush / Ahrefs, CRM (Zoho / HubSpot). Excellent English communication written and verbal. Strong analytical and project management skills. Certification in Google Ads, Google Analytics, or HubSpot. Working knowledge of ABM tools and campaign orchestration platforms. Exposure to HTML / CSS and basic design editing (Canva, Adobe). Prior experience in IT services or B2B SaaS domain is a strong plus.
Job Title : Assistant Manager Digital Marketing.
Location : Gurugram, India (In-Office).
Experience : 5+ years.
Role Overview :
We are looking for a performance-driven Assistant Manager Digital Marketing who will lead the execution of Lead Generation Campaigns, Account-Based Marketing (ABM), and CRM-based lead management.
This role is suited for a digital marketer who blends creativity with analytics and understands how to drive pipeline through strategic campaigns and nurturing programs.
Youll collaborate with cross-functional teams to execute high-impact digital campaigns, validate incoming leads, and support closures through CRM workflows and reporting.
You will also serve as CRM admin for lead hygiene and reporting.
Key Responsibilities :
Digital Campaigns & Lead Generation (30%) :
- Plan and execute end-to-end B2B digital marketing campaigns across Google Ads, LinkedIn, and industry platforms.
- Run Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts.
- Optimize campaigns to drive quality MQLs with measurable outcomes (CPL, conversion rate, ROI).
- Collaborate with sales for audience targeting, message alignment, and lead feedback.
- Conduct A / B testing on ad creatives, CTAs, and landing pages.
Lead Management & CRM Administration (25%) :
Social Media & Content Promotion (15%) :
Website & Landing Page Management (15%) :
SEO & Performance Optimization (15%) :
Required Skills & Qualifications :
Preferred Qualifications :
Location : New Delhi EMBI, New Delhi, Delhi, India.
(ref : iimjobs.com)
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Manager Digital Marketing • Delhi, India
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