Description : Job summary
We're looking for a strategic and creative Digital Marketing Manager to lead our marketing team and drive our online presence Develop, execute, and optimize Google Ads and Facebook Ads campaigns to drive quality leads and ROI.
- Manage and grow the company's presence across LinkedIn, Instagram, Facebook, and other social platforms.
- Design and implement effective lead generation and brand awareness strategies.
- Plan and execute email marketing campaigns with targeted segmentation and automation.
- Oversee content creation (blogs, posts, ad copies, videos, etc.) ensuring alignment with brand tone and goals.
- Develop and monitor digital marketing budgets and campaign KPIs.
- Lead, train, and motivate the marketing team to achieve performance goals.
- Stay updated with the latest trends, tools, and best practices in digital marketing.
- Collaborate with cross-functional teams (sales, design, tech) to ensure cohesive brand messaging
(ref : iimjobs.com)