Creative Marketing Head

About Tutorac :

Tutorac is a dynamic EdTech platform revolutionizing the way learners and educators interact. We connect top-tier IT tutors with students across the globe. Our mission is to create a seamless and accessible marketplace where businesses, educational institutions, and individuals can hire expert IT tutors with ease.

Job Overview :

We are seeking a Creative Marketing Head to spearhead the growth of Tutorac Marketplace. This is a unique opportunity to join a rapidly growing platform that aims to become the go-to destination for hiring IT tutors. You will lead our brand strategy, digital marketing initiatives, and community-building efforts to ensure that Tutorac is top-of-mind for anyone looking to hire IT talent. Your leadership will drive the success of our marketing campaigns, user acquisition, and brand development.

Key Responsibilities :

• Brand Strategy : Develop and execute a comprehensive brand strategy to position Tutorac as the leading marketplace for IT tutors.
• Creative Campaigns : Oversee creative development, including content creation, video production, and graphic design for digital marketing campaigns.
• Growth Marketing : Plan and implement innovative user acquisition strategies using SEO, SEM, content marketing, and social media platforms.
• Community Engagement : Build and manage a vibrant community of tutors, students, and educational partners.
• Influencer Partnerships : Develop partnerships with influencers, educational institutions, and tech companies to enhance brand awareness.
• Lead Digital Marketing : Drive campaigns on Google, LinkedIn, Facebook, and Instagram. Analyze performance and optimize accordingly.
• Cross-Functional Collaboration : Work closely with the product, sales, and customer success teams to ensure alignment with business goals and brand messaging.
• Data-Driven Strategy : Use data analytics to measure the success of marketing campaigns, refine strategies, and improve ROI.

Qualifications :

Why Join Us?