Marketing Head

Key Responsibilities :

• Develop and own the overall marketing strategy aligned with company goals.
• Build, lead, and mentor a high-performing marketing team across digital, content, brand, product marketing, and communications.
• Oversee brand positioning, messaging, and voice across all channels.
• Lead demand generation campaigns to drive qualified leads and customer engagement.
• Collaborate with Sales, Product, and Customer Success teams to align marketing strategies.
• Manage the marketing budget and allocate resources effectively.
• Define and analyze key metrics (e.g. ROI, CAC, CLV, MQLs) to track performance and optimize campaigns.
• Drive PR, media relations, and thought leadership initiatives.
• Oversee digital marketing strategy including SEO / SEM, paid media, email, and social.
• Lead go-to-market strategies for new product launches and feature updates.

Requirements :

Skills Required

Crm, B2b, Hubspot, Marketo, Google Analytics, Tableau