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Head of Marketing

ConfidentialBengaluru / Bangalore, India

7 days ago

Job description

Note : This specific role is with one of our portfolio companies based in Bengaluru

We are seeking a seasoned and data-driven Head of Growth to lead our growth strategy and execution. The ideal candidate will be a T-shaped marketer with a deep understanding of both paid and organic acquisition channels, a passion for experimentation, and a proven track record of scaling consumer technology products.

You will be the architect of our growth engine, responsible for defining, executing, and optimizing a comprehensive strategy that drives user acquisition, engagement, and retention across all channels. This is a critical leadership role that requires a blend of strategic thinking, hands-on execution, and cross-functional collaboration.

Key Responsibilities

Growth Strategy & Execution : Define, own, and execute the company&aposs overall growth strategy, focusing on market expansion, customer acquisition, and user engagement.
Performance Marketing : Architect and manage a high-impact performance marketing strategy, overseeing campaigns across paid social, search (SEM), and display channels to optimize ROI and drive efficient CAC.
Full-Funnel Optimization : Identify and prioritize key growth levers and initiatives across the entire customer journey, from awareness and acquisition to activation and retention.
Organic Growth : Lead our non-paid acquisition efforts, developing and executing robust SEO and content marketing strategies to increase organic reach, brand awareness, and community engagement.
Product & Cross-Functional Leadership : Collaborate closely with product, engineering, and data teams to influence the product roadmap, prioritize features that drive growth, and ensure all efforts are data-driven and aligned with business objectives.
Experimentation & Analytics : Champion a culture of rapid experimentation. Define, track, and analyze key growth metrics (e.g., CAC, LTV, conversion rates) to uncover actionable insights and continuously optimize our funnels.
Pricing & Monetization : Develop and test new user pricing strategies and promotional offers to drive on-platform conversions and improve unit economics.
Team Leadership : [If applicable, add this line] Build, mentor, and lead a high-performing growth team, fostering a culture of ownership, curiosity, and excellence.

Candidate Requirements : Qualifications / Abilities / Skills

Experience : 8+ years of experience in growth marketing or a similar role, with a proven track record of driving substantial, measurable growth within a B2C or consumer technology company.

Digital Expertise : Deep, hands-on expertise in building and scaling multi-channel marketing strategies, including proficiency in PPC, SEO, social media advertising, and app install campaigns.

Analytical Mindset : Exceptional analytical skills and a data-first approach. You can translate complex data, metrics, and consumer behavior trends into clear, actionable strategies and recommendations.

Strategic & Tactical : You are both a strategic thinker who can define long-term vision and a hands-on operator who can execute daily campaigns and optimizations.

Consumer-Obsessed : A deep understanding of the consumer journey and a passion for building delightful user experiences that lead to sustainable growth.

Communication : Excellent communication and leadership skills, with the ability to influence stakeholders and align cross-functional teams around a shared vision.

Entrepreneurial / Start-up Experience – Experienced the challenge, and thrill, of building a brand or business from the beginning, or have a passion for transformation.

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Skills Required

organic growth , Performance Marketing

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Head Of Marketing • Bengaluru / Bangalore, India