Digital Marketing Head

Job Description

We are seeking an innovative and data-driven Digital Marketing Head to lead our marketing strategy and execution for our products. The ideal candidate will be responsible for driving user acquisition, engagement, and retention through strategic digital campaigns, brand positioning, and performance marketing initiatives. You will work closely with cross-functional teams to ensure our marketing efforts align with our business goals and deliver measurable results.

Roles & Responsibilities for Digital Marketing Head

• Develop and execute the overall digital marketing strategy for the SaaS product portfolio.
• Build and lead a high-performing marketing team, fostering a culture of creativity, experimentation, and accountability. Collaborate with product, sales, and customer success teams to align marketing initiatives with company objectives.
• Drive customer acquisition through paid campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.) with a focus on ROI.
• Optimize CAC (Customer Acquisition Cost) and maximize LTV (Lifetime Value) through data-backed decisions.
• Implement marketing automation for lead nurturing and conversion using tools like HubSpot, Marketo, or similar.
• Oversee brand positioning, messaging, and storytelling to differentiate the product in the market.
• Lead content creation across blogs, case studies, videos, webinars, and social media.
• Ensure consistent brand voice across all digital touch points. Drive organic growth through SEO best practices and high-value content.
• Manage SEM campaigns for maximum visibility and conversions.
• Oversee website optimization for lead generation and conversion rate improvement.
• Build strategic partnerships with influencers, industry leaders, and communities to enhance brand reach.

Qualification and Requirement

Skills for Digital Marketing Head

Show more

Show less

Skills Required

Affiliate Marketing, Google Ads, Marketing Automation, Ppc, Social Media, Email Marketing, Google Analytics, Sem, Seo