Marketing Automation & CRM Specialist

Summary : We are looking for a detail-oriented Marketing Automation & CRM Specialist to manage and optimize our enterprise-level customer engagement platforms. This role will focus on Salesforce Marketing Cloud, Oracle CECS, BirdEye, and broader CRM initiatives to ensure seamless customer journeys and data-driven engagement strategies.

Key Responsibilities

• Salesforce Marketing Cloud Management
• Design and deploy email marketing campaigns (including personalization and automation journeys).
• Build and maintain complex data extensions, segmentation, and audience rules.
• Leverage Automation Studio, Journey Builder, and AMPscript to optimize campaign workflows.
• Monitor campaign performance and provide recommendations for improvement.
• Data Cloud & Customer Segmentation
• Utilize Salesforce Data Cloud (or other CDP solutions) to define, build, and refine customer segments and lifecycle campaigns.
• Collaborate with internal data teams to ensure accurate and consistent data flow.
• Develop reporting dashboards to track engagement, conversions, and retention.
• Oracle CECS (Customer Engagement and Commerce Suite)
• Administer and configure Oracle CECS for loyalty programs, promotions, and personalized customer experiences.
• Work with cross-functional teams to integrate Oracle CECS data with other marketing automation platforms.
• Oversee updates, troubleshoot issues, and ensure smooth day-to-day operations.
• BirdEye Management
• Set up and monitor BirdEye for reputation management and customer reviews.
• Analyze customer feedback to identify trends and areas for improvement.
• Coordinate with customer service and product teams to address feedback promptly.
• Collaboration & Strategy
• Work closely with Product, Sales, and Digital Marketing teams to align marketing automation efforts with overall business objectives.
• Contribute to strategy planning sessions, offering insights on platform capabilities and customer engagement opportunities.
• Stay updated on industry trends and platform enhancements to drive continuous improvement.

Qualifications

Skills Required

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