Camp Systems - Marketing Automation Analyst - HubSpot

Marketing Automation Analyst - HubSpot (3-8 yrs)

Key Responsibilities :

1. Campaign Workflow Development : Design, build, and refine workflows that support both in-house and third party digital marketing campaigns.

2. Performance Analysis : Develop scorecards, reports, and dashboards of marketing KPIs to convey results to the management team and other stakeholders.

3. A / B Testing : Conduct A / B testing to optimize landing pages, lead collection processes, email performance, and other campaign elements.

4. Database Management : Collaborate with the sales and BDR teams to ensure data hygiene, accurate segmentation, and audience analysis.

5. Tool Proficiency : Utilize and maintain a deep understanding of sales and marketing platforms such as HubSpot, Salesforce, Sales Navigator, Lusha, and Slintel.

6. Project Coordination : Collaborate with various stakeholders, including marketing, sales, and other functional areas, to set and drive campaign 2+ years of experience in B2B marketing operations, preferably in a SAAS environment, with a strong understanding of operations and analytics.

• Proven campaign management experience, including the ability to coordinate and drive requirements across multiple functional areas.
• Strong communication skills and the ability to work effectively with multiple stakeholders to prioritize tasks and projects.
• Proficiency in sales and marketing platforms, with hands-on experience in HubSpot and Salesforce being a must.
• Exceptional analytical and problem-solving skills, with a keen eye for detail.
• Data-driven mindset and the ability to extract meaningful insights from marketing KPIs.

(ref : iimjobs.com)