Marketing Automation Specialist - Eloqua

We are looking for a detail-oriented Marketing Automation Specialist to join the Marketing team. In this role, you will be responsible for managing the marketing pipeline, including sourcing, qualifying, nurturing & managing demand generation (acquisition thru retention). Build, activate and measure omnichannel marketing campaigns to deliver on the goals. Drive leads to a sales rep or online purchase transaction.

About the Role :

In this role as a Marketing Automation Specialist, you will :

• Power the Global Marketing team's marketing practice by designing and developing multiple types of marketing automation workflows / campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities.
• Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A / B testing of email campaigns and demonstrate steady growth in email engagement rates.
• Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams.
• Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time.
• Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans.
• Utilize strong project management skills to track and deliver critical marketing execution projects on time.
• Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks.
• Work in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals.
• 'Manage-up' with senior staff.
• Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth.
• Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across TR's businesses.
• Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units and subsegments.
• Meaningful omni-channel interactions that create positive experiences and outcomes for TR customers and differentiates Thomson Reuters from the competition.
• Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success.
• Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success / failure of each.
• Stay current on industry developments, new product offerings and digital technology trends.
• Maintain required certifications
• Shift Timings : 1 PM to 10 PM (IST)
• Work from office for 2 - 3 days in a week (Mandatory)

About You

You're a fit for the role of Marketing Automation Specialist, if your background includes :

What's in it For You

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex / gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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More information about Thomson Reuters can be found on thomsonreuters.com.

Skills Required

Salesforce, Eloqua, Javascript, Css, Marketo, Excel, Html