Social Media Manager - Organic Growth

Location : Pune Type : Full-time Mode : On-site

Focus : Organic growth, Instagram branding, showcasing innovation

About ALIV

ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP / PRFM, and Autologous Cell Therapy. We make advanced, preventive care simple and trustworthy for Indian audiences.

Role Summary

Own ALIV’s organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).

Key Responsibilities

• Strategy & Calendar : Define IG content pillars, weekly / monthly calendars, and posting cadence (Reels, carousels, Stories, Lives).
• Brand & Storytelling : Turn medical inputs into clear, relatable posts (myths vs facts, safety / SOPs, founder voice, clinic BTS, case learnings de-identified).
• Creation & Production : Write hooks / captions; script Reels; shoot / brief shoots; edit short videos; design carousels (Canva / Adobe / CapCut).
• Innovation Showcasing : Highlight protocols, hygiene, approvals / ethics, and patient experience (with consent) in patient-friendly language.
• Community Management : Own comments / DMs with SOPs; escalate medical queries to clinicians; build UGC / testimonial pipelines (consent-first).
• Collaborations : Manage organic creator / doctor / KOL collabs; coordinate Lives / webinars; track outcomes.
• Analytics & Iteration : Track IG Insights / GA4 / UTMs; A / B test hooks, formats, thumbnails; refine weekly.
• Compliance : Follow medical review workflow; responsible claims, before / after norms, privacy and consent.

Must-Have Skills

Good to Have : Healthcare / wellness experience, basic SEO for social, newsletter / blog repurposing, managing creators / freelancers, studio shoot coordination.

KPIs (Organic)

90-Day Outcomes

Sample Content Pillars (Instagram)